Twitter Mobile Use Jumps 62% Since April

SAN FRANCISCO — Twitter reported last week that it saw a big gain — 62 percent — in the number of people accessing the site through their handhelds since April.

Twitter says it attributes the big increase in mobile users with its initiative of working with the major mobile platforms. Since April, the company has rolled out Twitter for Apple iPhone, Twitter for Blackberry and Twitter for Android, which launched a new version last week.

“[R]emarkably, 16 percent of all new users to Twitter start on mobile now, as opposed to the five percent before we launched our first Twitter-branded mobile client,” Evan Williams, Twitter co-founder and CEO, wrote in a blog. “As we had hoped in April, these clients are bringing more people into Twitter and, even better, they are attracting and retaining active users. Indeed, 46 percent of active users make mobile a regular part of their Twitter experience."

Twitter in April decided on the mobile initiative and expressed it at Chirp, the Twitter developer conference.

“One major area of difficulty I highlighted was getting Twitter on your phone,” Williams said. “We did iPhone user tests and confirmed that even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called ‘Twitter.’ This kept them from using Twitter at all.

"For this reason, we acquired Tweetie and turned it into Twitter for iPhone, complete with a new user sign-up experience.”

Meanwhile, Twitter last week launched Twitter for iPad, which “takes advantage of the iPad’s fluid touch interface, letting you move lots of information around smoothly and quickly — without needing to open and close windows or click buttons.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Judge Dismisses Some Claims in 'Children of Pornhub' Trafficking Suit

A United States district judge on Friday dismissed some but not all claims against Aylo in a long-running case involving CSAM allegations featured in the influential 2020 New York Times article “The Children of Pornhub.”

FSC Sets Key Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) today announced key dates and qualifiers for its upcoming Board of Directors election.

Show More