The company said Kaplan has extensive experience in the adult entertainment industries, including website management, brand strategy implementation and digital media content distribution.
Digital Playground added, "Kaplan’s unique approach to affiliate marketing, and his innovative ideas for consumer acquisition and retention, make him a perfect fit for the fast paced, high powered position.”
Kaplan will be responsible for all affiliate programs such a DigitalPlaygroundCash and mobile content as well as online business development.
The executive is a 12 year veteran with experience in digital marketing and promotions, corporate alliances/partnerships, online marketing communications, mobile advertising, strategic media buying, sales strategy, public affairs and social engineering knowledge.
Digital Playground noted that Kaplan created and implemented local and national marketing campaigns for previous employers where he built brand awareness that drove sales, increased search engine ranking in the online/ mobile world and generated advertising revenue.
Kaplan explained why he chose to join the studio.
"This is one of the few companies I interviewed with in the market that is growing by leaps and bounds when so many other companies are cutting back or closing up shop."
Samantha Lewis, Digital Playground CEO, said she is equally impressed with the hire. “Harvey brings a great deal of knowledge and experience to the table. His contacts span every aspect of mainstream entertainment as well as adult and I'm excited to see him further grow our brands,” Lewis said.
Kaplan can be contacted at HK@digitalplayground.com
