Yahoo! Turns Anti-Spam

SUNNYVALE, Calif. -- Yahoo Inc. made a pledge Friday to develop a new technology to combat spam. The Internet portal is proposing the development of a new software called "Domain Keys" that would require a process of authentication from an email sender.

Yahoo announced that Domain Keys will be released sometime in 2004 and that it will be free for all developers of open source email systems. By making the technology free and with limited restrictions, Yahoo is hoping to attract some of the larger email providers and eventually effect change within an industry that has been hard-hit by spam.

According to Reuters, Yahoo's proposed plan is to completely alter the way the Internet works when it comes to the authentication of email and to take the not-knowingness out of who is really behind unauthorized emails.

Once Domain Keys is installed, a system sending an email would contain an embedded private key in the message header. The receiving system would check the Domain Name System (DNS) for the public key registered to the sending domain.

According to Reuters, if the public key is able to decrypt the private key embedded in the header, then the email can be delivered. If not, then the message is blocked.

There is some skepticism that the software could incur sweeping changes in the world of email, however, even if a few of the big name email providers incorporate Domain Keys into their systems, it could significantly lessen the amount of unwanted emails that haunt most users.

"If we can get only a small percentage of the industry to buy in, we think it can have a dent," Brad Garlinghouse, vice president of communications products for Yahoo, told Reuters.

"One of the core problems with spam is we don't know, Yahoo doesn't know, the user doesn't know ... if it really came from the party who it says it came from," he continued. "What we're proposing here is to re-engineer the way the Internet works with regard to the authentication of e-mail."

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Clips4Sale Adds 'Spatial Video' Category

Clips4Sale (C4S) has debuted a “spatial video” category for the next generation of VR and AR devices.

Lemon Social Launches Educational Program, 'Metaverse' Feature

Premium fan platform Lemon Social has debuted an "Adult Content University" program and a "Lemon Social Metaverse" feature.

Australian Conservatives Raise Concerns About US-Born Online Censor

Long after progressive free speech advocates in Australia questioned eSafety Commissioner Julie Inman Grant over her campaigns to target adult content, conservatives and libertarians are now raising concerns about the powers granted to the country’s top censor — an unelected former tech exec born in the U.S. — with some calling for her ouster.

Cupcake Girls, Aylo Partner on Educational Video Series for Performers

The Cupcake Girls and Aylo have teamed up to produce a series of educational videos focused on safety standards for adult performers.

My.Club Appoints Nicole Aniston Newest Brand Ambassador

My.Club has named Nicole Aniston its newest brand ambassador.

Elevated X Implements Age Verification Solution, Integration API

Elevated X is now offering age verification services (AVS) through an API.

MojoHost Unveils 'Star Wars Day' Promo

MojoHost will celebrate “Star Wars Day” on Saturday by offering a special discount on new purchases of dedicated servers, VPS and CDN prepay plans throughout the month of May.

2024 XBIZ Miami Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, the adult industry's biggest summer conference, set to take place May 13-16.

Video: FSC's Alison Boden Testifies Before California Assembly Committee Regarding Age Verification

Free Speech Coalition Executive Director Alison Boden testified before the California Assembly Judiciary Committee on Tuesday, in opposition to the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Princess Mindy Is LoyalFans' 'Featured Creator' for May

LoyalFans has named Princess Mindy as its Featured Creator for May.

Show More