DirecTV Says Playboy Suit Worth $35 Million

LOS ANGELES — Playboy Enterprises Inc. plans on asking a Los Angeles Superior Court judge in October to strike portions of DirecTV's breach-of-contract suit against the adult media giant.

The suit, which DirecTV amended two weeks ago, focuses on the parties’ Amended and Restated Affiliation and Licensing Agreement, which was inked in August 2007.

DirecTV's amended suit reveals damages of $35 million, which wasn't stated in its original complaint in March.

In the complaint, DirecTV says Playboy and its Spice Hot Entertainment division promised they wouldn't negotiate better deals with other distributors but have violated that "most-favored nations" clause in their deals.

The contract allegedly provided an audit right, which DirecTV exercised last year through a PriceWaterhouseCoopers review.

"Based on what DirecTV has learned from defendants, PriceWaterhouseCoopers informed defendants that they are not in compliance with the most-favored nations clause," the suit says. "Defendants, however, have not offered DirecTV any more favorable terms for distributing defendants' programming services and have not authorized PriceWaterhouseCoopers to disclose any of the information they collected during the audit."

Citing confidentiality provisions, DirecTV does not say what the actual deal terms are. XBIZ calls to DirecTV counsel at Kirkland & Ellis went unreturned at post time.

Playboy, meanwhile, did not immediately respond to XBIZ for comment relative to the suit, but the adult media giant dismissed the complaint last week in a filing with regulators.

"The defendants have reviewed the allegations contained in the amended complaint and believe they are unfounded," Playboy said. "The defendants intend to defend this case vigorously."

The parties are slated to meet at Los Angeles Superior Court on Oct. 21. over Playboy's motion to strike.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Madison Ivy Returns to Brazzers

Madison Ivy has returned to Brazzers alongside studio exclusive Girthmasterr in "The Boss is Back."

Ivy Ireland Toplines Jonni Darkko's 'Anal Size Queens 2'

Ivy Ireland headlines the second volume of director Jonni Darkko's "Anal Size Queens," from Evil Angel.

Juliana Marie, Thea Summers Lead Latest From TeamSkeet

Juliana Marie and Thea Summers star with Jayden Marcos in the latest release from TeamSkeet's "Reptyle Labs" series.

Tiffani Time Stars in Latest From Kink.com

Tiffani Time stars with Nicolas Ryder in the latest installment of Kink.com's "Divine Bitches" series, titled "Power Fucked."

Kazumi Partners With Rose in Good Faith to Release 'V-Mule' Vulva-Shaped Footwear

Multi-XMAs winner Kazumi has teamed up with fashion brand Rose in Good Faith to release V-Mule vulva-shaped footwear.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Cubbi Thompson Leads Latest From New Sensations

Cubbi Thompson stars with Codey Steele in the latest release from New Sensations.

Ofcom Fines Kick Online Entertainment $1 Million for AV Noncompliance

U.K. media regulator Ofcom on Thursday fined Kick Online Entertainment 800,000 pounds (more than $1 million) for failing to implement age checks as required for compliance with the Online Safety Act.

FSC Details Legislative Outlook for 2026

The Free Speech Coalition (FSC) has laid out the legislative outlook for the industry in 2026.

Show More