DirecTV Says Playboy Suit Worth $35 Million

LOS ANGELES — Playboy Enterprises Inc. plans on asking a Los Angeles Superior Court judge in October to strike portions of DirecTV's breach-of-contract suit against the adult media giant.

The suit, which DirecTV amended two weeks ago, focuses on the parties’ Amended and Restated Affiliation and Licensing Agreement, which was inked in August 2007.

DirecTV's amended suit reveals damages of $35 million, which wasn't stated in its original complaint in March.

In the complaint, DirecTV says Playboy and its Spice Hot Entertainment division promised they wouldn't negotiate better deals with other distributors but have violated that "most-favored nations" clause in their deals.

The contract allegedly provided an audit right, which DirecTV exercised last year through a PriceWaterhouseCoopers review.

"Based on what DirecTV has learned from defendants, PriceWaterhouseCoopers informed defendants that they are not in compliance with the most-favored nations clause," the suit says. "Defendants, however, have not offered DirecTV any more favorable terms for distributing defendants' programming services and have not authorized PriceWaterhouseCoopers to disclose any of the information they collected during the audit."

Citing confidentiality provisions, DirecTV does not say what the actual deal terms are. XBIZ calls to DirecTV counsel at Kirkland & Ellis went unreturned at post time.

Playboy, meanwhile, did not immediately respond to XBIZ for comment relative to the suit, but the adult media giant dismissed the complaint last week in a filing with regulators.

"The defendants have reviewed the allegations contained in the amended complaint and believe they are unfounded," Playboy said. "The defendants intend to defend this case vigorously."

The parties are slated to meet at Los Angeles Superior Court on Oct. 21. over Playboy's motion to strike.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lo Lacey Makes Her WIFEY Debut

Lo Lacey has made her debut for Vixen Media Group studio imprint WIFEY alongside her husband Nathan, Dan Damage, and Goldey.

Gigi Dior Toplines Latest 'MILF Anal' From Doghouse Digital

Gigi Dior headlines the second volume of “MILF Anal” from Mile High Media studio imprint Doghouse Digital.

Tiffani Time Fronts Latest From Kink.com

Tiffani Time stars with Arin Jones in the latest release from Kink.com’s “Edged and Bound” series, titled “Dom Surrenders and Submits.”

Asteria Jade Makes Her Kink.com Debut

Asteria Jade has made her Kink.com debut alongside real-life partner Sage Roux in "The Debut of a Goddess."

Jessi Rae, Nala Brooks Front Latest From Blacked Raw

Jessi Rae and Nala Brooks star with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Athena Makes Her TransAngels Debut

Athena has made her TransAngels debut opposite Hime Marie in the studio’s latest release, titled “Please Drop the Soap.”

River Lynn Makes Her Tushy Debut

River Lynn has made her debut for Vixen Media Group studio imprint Tushy, alongside 2024 Euro XMAs Male Performer of the Year Christian Clay.

Serenity Cox Returns to MILFY

Multi-XMAs winner Serenity Cox has made her return to Vixen Media Group studio imprint MILFY alongside Parker Ambrose in the studio’s latest scene.

Leilani Li Stars in Latest From Kink.com

Leilani Li stars with Pierce Paris in the latest installment of the Kink.com series "Kink Trans," titled "Please Her Cock."

Abella Danger Drops 1st Episode of Her Brazzers Creator Interview Series on YouTube

Abella Danger has released the premiere episode of her new interview show produced by Brazzers Creator.

Show More