DirecTV Says Playboy Suit Worth $35 Million

LOS ANGELES — Playboy Enterprises Inc. plans on asking a Los Angeles Superior Court judge in October to strike portions of DirecTV's breach-of-contract suit against the adult media giant.

The suit, which DirecTV amended two weeks ago, focuses on the parties’ Amended and Restated Affiliation and Licensing Agreement, which was inked in August 2007.

DirecTV's amended suit reveals damages of $35 million, which wasn't stated in its original complaint in March.

In the complaint, DirecTV says Playboy and its Spice Hot Entertainment division promised they wouldn't negotiate better deals with other distributors but have violated that "most-favored nations" clause in their deals.

The contract allegedly provided an audit right, which DirecTV exercised last year through a PriceWaterhouseCoopers review.

"Based on what DirecTV has learned from defendants, PriceWaterhouseCoopers informed defendants that they are not in compliance with the most-favored nations clause," the suit says. "Defendants, however, have not offered DirecTV any more favorable terms for distributing defendants' programming services and have not authorized PriceWaterhouseCoopers to disclose any of the information they collected during the audit."

Citing confidentiality provisions, DirecTV does not say what the actual deal terms are. XBIZ calls to DirecTV counsel at Kirkland & Ellis went unreturned at post time.

Playboy, meanwhile, did not immediately respond to XBIZ for comment relative to the suit, but the adult media giant dismissed the complaint last week in a filing with regulators.

"The defendants have reviewed the allegations contained in the amended complaint and believe they are unfounded," Playboy said. "The defendants intend to defend this case vigorously."

The parties are slated to meet at Los Angeles Superior Court on Oct. 21. over Playboy's motion to strike.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Arizona State Legislator Proposes Porn Ban

A member of Arizona’s House of Representatives on Wednesday introduced a bill that would make it illegal to produce or distribute adult content in that state.

VR Bangers Celebrates 10th Anniversary

VR Bangers has marked its 10-year anniversary.

Maddie V Baby Is Hustler's 'Cover Honey' for February

Maddie V Baby is the Cover Honey for the February issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Ellen Stagg.

Victoria Grant Fronts Latest From TransAngels

Victoria Grant stars with Johnny Palms in the latest release from TransAngels, titled “Balls Deep in My Football.”

SCOTUS Won't Hear Appeal in NYC Adult Businesses Zoning Case

The U.S. Supreme Court has declined to hear an appeal by a group of adult businesses of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

Stephanie Love Stars in Latest From Evil Angel

Stephanie Love stars with directors/performers Francesca Le and Mark Wood, aka LeWood, in “Stephanie & Francesca Anal 3-Way,” from Evil Angel.

Cherie DeVille Stars in Latest From Brazzers

Multi-XMAs winner Cherie DeVille stars with Mike Ox in the latest Brazzers scene, titled “Trespassing Her Yard.”

Natasha Nice Headlines 'Cheating With My Wife 3' From Sweet Sinner

Natasha Nice headlines "Cheating With My Wife 3," the latest release from Mile High Media studio brand Sweet Sinner.

X3 Expo Day 2 Delivers Stars, Screenings and Fan Favorites

The sun once again shone brightly on the historic Hollywood Palladium as throngs of avid fans made their way through the doors, ready to experience Day 2 of the 2026 X3 Expo.

X3 Expo Kicks Into Gear With an All-Star Lineup

Outside the historic Hollywood Palladium on Friday, a huge crowd of fans lined Sunset Boulevard, eagerly awaiting the opening of the 2026 X3 Expo and their big chance to meet the cream of the crop of adult stars.

Show More