Bytemobile anonymously sourced the aggregate data traffic in a global cross-section of its customers’ networks.
“The mobile data industry is experiencing tremendous growth, with video as the key driver,” said Joel Brand, vice president of product management at Bytemobile.
“While operators are enjoying revenue growth from data subscriptions, they are also experiencing rapid escalation of traffic, which is outpacing available network capacity and adversely affecting quality of service.”
The reports says that mobile video consumption peaks around 10 p.m., at which point networks experience the most congestion and users experience the most video stalling.
YouTube accounts for 36 percent of the total video traffic on wireless networks worldwide. Adult content and "long tail" Internet content account for the rest.
Additionally, the report said mobile users opt for lower-quality videos to avoid stalling and enjoy a better media experience.
“As data traffic continues to increase, not only will the user experience deteriorate, but operators will have to implement stringent billing policies to curtail data usage,” Brand said.
“Bytemobile’s field-proven optimization solutions enable operators to remain competitive by serving more users and traffic within their existing infrastructure, offering a better user experience to reduce churn and requiring fewer policies to control traffic.”
