The company said the new theater application has exceeded expectations as users “flock to the new technology.”
Although exact numbers were not available, a company spokesperson told XBIZ that the increase was in the double digits.
In just a little more than a month, AEBN said the Silverlight Media Player has already eclipsed RealPlayer, one of the theaters' options for streaming customers, and users continue to try — and then remain with — the new addition.
AEBN further noted that stats show that the new player has brought new business to the company "most likely due to its compatibility with Mac operating systems."
"We are very proud of the Silverlight Media Player, both as a stand alone product and for the success it has since we added it to our theaters," said Jerry Anders, AEBN vice president of sales and marketing.
He added, "It is a sophisticated application, which is perfectly suited to showcase the quality of our films, especially the high definition content we have added recently. Given our commitment to provide customers with the best viewing experience possible, the Silverlight Player, like HD content, is an important part of our future."
The company added that it plans to expand the capabilities of its feature-rich player over the next year.