SexToyDistributing.com Nominated for Distributor of the Year

HUNTINGTON BEACH, Calif. — XR LLC and its leading distribution brand, SexToyDistributing.com, have been nominated for Distributor of the Year by adult retail trade publication StorErotica Magazine.

XR LLC President Ari Suss says he’s honored to be recognized by the top trade organization, and encourages the industry to vote and have their voices heard by registering at StorEroticaAwards.com

“We take pride in the details – both big and small – that give SexToyDistributing.com the solid reputation it has had in the industry since its inception,” Suss said. “It’s been a lot of hard work and the team and I are happy to see it has made enough of an impact on the industry to have been nominated. Thank you to everyone, and make your vote count.

StorErotica Magazine Editor Kristofer Kay said the industry’s innovation and evolution made it difficult to whittle down the nominee list, as it’s tough to recognize just a handful of companies setting new standards in the industry. But this year’s lineup represents the best of the best of the adult toy industry’s key players.

“Whether they represent storefronts, distribution or manufacturing, the scope of the StorErotica Awards aims to recognize all of those businesses who consistently strive for excellence in erotic retail,” Kay said.

Voting for the 24th Annual StorErotica Awards, taking place during the StorErotica What’s New Marketplace Aug. 22-25, is now open. You may cast your vote at www.StorEroticaAwards.com.

The XR team will be exhibiting at the highly anticipated ANME Founders Show July 11-13 in Burbank, Calif., showcasing the newest offerings from its XR Brands label, including new products from the Size Matters, Zeus Electrosex and Wand Essentials collections.

For more information about SexToyDistributing.com, visit SexToyDistributing.com or email beth@sextoydistributing.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

'Collective Corruption' Relaunches Through PAYSITE

Fetish and BDSM membership site Collective Corruption has relaunched through PAYSITE.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

RocketGate Taps Joël Drapeau for Senior Account Executive Role

Payment processing company RocketGate has hired industry veteran Joël Drapeau as its new account executive for business development and client relations.

VR Reloaded: Inside the Next Era of Immersive Adult Entertainment

For years, virtual reality in adult entertainment hovered somewhere between “quirky novelty” and “exciting promise of things to come.” While the technology hinted at a radically different way to experience erotic media, early experiments often required bulky headsets, complicated downloads, and production techniques that weren’t yet quite up to the task.

Show More