Nominated for Distributor of the Year

HUNTINGTON BEACH, Calif. — XR LLC and its leading distribution brand,, have been nominated for Distributor of the Year by adult retail trade publication StorErotica Magazine.

XR LLC President Ari Suss says he’s honored to be recognized by the top trade organization, and encourages the industry to vote and have their voices heard by registering at

“We take pride in the details – both big and small – that give the solid reputation it has had in the industry since its inception,” Suss said. “It’s been a lot of hard work and the team and I are happy to see it has made enough of an impact on the industry to have been nominated. Thank you to everyone, and make your vote count.

StorErotica Magazine Editor Kristofer Kay said the industry’s innovation and evolution made it difficult to whittle down the nominee list, as it’s tough to recognize just a handful of companies setting new standards in the industry. But this year’s lineup represents the best of the best of the adult toy industry’s key players.

“Whether they represent storefronts, distribution or manufacturing, the scope of the StorErotica Awards aims to recognize all of those businesses who consistently strive for excellence in erotic retail,” Kay said.

Voting for the 24th Annual StorErotica Awards, taking place during the StorErotica What’s New Marketplace Aug. 22-25, is now open. You may cast your vote at

The XR team will be exhibiting at the highly anticipated ANME Founders Show July 11-13 in Burbank, Calif., showcasing the newest offerings from its XR Brands label, including new products from the Size Matters, Zeus Electrosex and Wand Essentials collections.

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