The bill, sponsored by Sen. Matt Bartle, R-Independence, is very similar to the one passed in 2005, but was overturned in state courts.
The bill restricts placement of adult businesses, including strip clubs and certain bookstores. It also limits the amount of nudity at strip clubs, bans alcohol sales at these establishments and limits hours of operation.
Adult business owners said the bill will be devastating to the adult industry and cost Missouri jobs when the state is trying to recover from an economic crisis.
Mike Ocello, president of VCG Holding Corp., which owns adult businesses, said he will likely be the plaintiff in a lawsuit seeking to declare the law unconstitutional.
"I'm very disappointed by the governor's decision," Ocello said.
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