Lickie Dickie Cleans Up Oral Sex

LOS ANGELES — Alice Bruce was not a fan of oral sex until she developed the Lickie Dickie.

The Lickie Dickie is essentially a scented napkin with a perforation in the center for the penis. The napkin blocks pubic hair and catches fluids while the scent masks any undesirable odors.

“Every time I was approached by my husband for oral sex it seemed like a chore instead of something that I enjoyed,” Bruce told XBIZ. “I knew how much he enjoyed the act, so I set out to make the experience a little better for the giver.”

Bruce, who previously worked as a mortgage broker, began her foray into the adult industry by casually discussing her idea with other women.

“I was quite shocked to find out that most of them were not real fans of oral sex either,” she said. “I also learned that this is something that the younger crowd (in their 20’s) does almost as if it were a kiss.”

Bruce said she proceeded by asking adult retailers for feedback on the product and its logo and packaging.

“They were totally impressed telling me that the great thing about this product is that I have a 100 percent of the market as nothing else like this exists,” she said.

The industry’s encouragement inspired Bruce to patent the product and trademark the name and by the December, the Lickie Dickie was ready for distribution. Now, Bruce’s mission is to spread the word on her product and clear up any misconceptions, she said.

“It seems as though some don't understand the reasoning behind my making the Lickie Dickie genital oral sex napkin,” Bruce said. “Sure, it could be used as a novelty for bacheloretes, grooms or pleasure parties but it wasn't made as a novelty. It was made to help others that have issues with oral sex.

“This product is not for the person that likes messy, wet, slobbery oral sex — it’s for the person that likes to have things a little neater, more hygenic, with the freshest scent in mind.”

Bruce’s future plans for the Lickie Dickie include adding multipackaging as well as new fragrances.

Lickie Dickie is available through Barry at Adult Wholesale Distributors by calling (877) 427-7741, or visiting LickieDickie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Eggplant' Collection

Male Power has introduced its new Eggplant collection of men's underwear.

Nexus Introduces Automatic Anal Douche

Nexus has debuted its new Automatic Rotating 360-degree anal douche.

Orion Debuts 'Three in a Row' Dildo Set From 'You2Toys' Line

Orion Wholesale has introduced the new three-piece dildo set Three in a Row from its You2Toys line.

XBIZ Expo 2026 Pleasure Product Trade Show Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ Expo pleasure product trade show, set to take place Jan. 8–12 at the Loews Hollywood Hotel.

Magic Silk Debuts 'Black Cherry' Collection

Magic Silk has introduced its new Black Cherry line of apparel.

Nexus Debuts 'Alpha Surge' Masturbator

Nexus has introduced Alpha Surge, its first stroker device.

Womanizer Drops 2 New Editions of 'Next' Stimulator

Womanizer has debuted two new versions of its Next clitoral stimulator, comprising the Bordeaux and Dusky Pink editions.

Lovense, Hustler Hollywood Partner for Demo Events

Lovense and Hustler Hollywood have partnered for a series of 16 in-store product demonstration events, starting Jan. 13.

Holiday Now Shipping 'Love to Love' Collection From Lovely Planet

Holiday Products is now shipping the Love to Love product line from Lovely Planet.

Nalpac Releases 2026 Valentine's Day Catalog

Nalpac has released its 70-page 2026 Valentine’s Day catalog, featuring hundreds of products.

Show More