Lickie Dickie Cleans Up Oral Sex

LOS ANGELES — Alice Bruce was not a fan of oral sex until she developed the Lickie Dickie.

The Lickie Dickie is essentially a scented napkin with a perforation in the center for the penis. The napkin blocks pubic hair and catches fluids while the scent masks any undesirable odors.

“Every time I was approached by my husband for oral sex it seemed like a chore instead of something that I enjoyed,” Bruce told XBIZ. “I knew how much he enjoyed the act, so I set out to make the experience a little better for the giver.”

Bruce, who previously worked as a mortgage broker, began her foray into the adult industry by casually discussing her idea with other women.

“I was quite shocked to find out that most of them were not real fans of oral sex either,” she said. “I also learned that this is something that the younger crowd (in their 20’s) does almost as if it were a kiss.”

Bruce said she proceeded by asking adult retailers for feedback on the product and its logo and packaging.

“They were totally impressed telling me that the great thing about this product is that I have a 100 percent of the market as nothing else like this exists,” she said.

The industry’s encouragement inspired Bruce to patent the product and trademark the name and by the December, the Lickie Dickie was ready for distribution. Now, Bruce’s mission is to spread the word on her product and clear up any misconceptions, she said.

“It seems as though some don't understand the reasoning behind my making the Lickie Dickie genital oral sex napkin,” Bruce said. “Sure, it could be used as a novelty for bacheloretes, grooms or pleasure parties but it wasn't made as a novelty. It was made to help others that have issues with oral sex.

“This product is not for the person that likes messy, wet, slobbery oral sex — it’s for the person that likes to have things a little neater, more hygenic, with the freshest scent in mind.”

Bruce’s future plans for the Lickie Dickie include adding multipackaging as well as new fragrances.

Lickie Dickie is available through Barry at Adult Wholesale Distributors by calling (877) 427-7741, or visiting LickieDickie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More