Lickie Dickie Cleans Up Oral Sex

LOS ANGELES — Alice Bruce was not a fan of oral sex until she developed the Lickie Dickie.

The Lickie Dickie is essentially a scented napkin with a perforation in the center for the penis. The napkin blocks pubic hair and catches fluids while the scent masks any undesirable odors.

“Every time I was approached by my husband for oral sex it seemed like a chore instead of something that I enjoyed,” Bruce told XBIZ. “I knew how much he enjoyed the act, so I set out to make the experience a little better for the giver.”

Bruce, who previously worked as a mortgage broker, began her foray into the adult industry by casually discussing her idea with other women.

“I was quite shocked to find out that most of them were not real fans of oral sex either,” she said. “I also learned that this is something that the younger crowd (in their 20’s) does almost as if it were a kiss.”

Bruce said she proceeded by asking adult retailers for feedback on the product and its logo and packaging.

“They were totally impressed telling me that the great thing about this product is that I have a 100 percent of the market as nothing else like this exists,” she said.

The industry’s encouragement inspired Bruce to patent the product and trademark the name and by the December, the Lickie Dickie was ready for distribution. Now, Bruce’s mission is to spread the word on her product and clear up any misconceptions, she said.

“It seems as though some don't understand the reasoning behind my making the Lickie Dickie genital oral sex napkin,” Bruce said. “Sure, it could be used as a novelty for bacheloretes, grooms or pleasure parties but it wasn't made as a novelty. It was made to help others that have issues with oral sex.

“This product is not for the person that likes messy, wet, slobbery oral sex — it’s for the person that likes to have things a little neater, more hygenic, with the freshest scent in mind.”

Bruce’s future plans for the Lickie Dickie include adding multipackaging as well as new fragrances.

Lickie Dickie is available through Barry at Adult Wholesale Distributors by calling (877) 427-7741, or visiting LickieDickie.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Introduces Clinician-Reviewed Educational Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Show More