Penthouse Club to Open in Myrtle Beach, S.C.

BOCA RATON, Fla. — FriendFinder Networks Inc. on Monday said it is opening a 10,000-square-foot Penthouse Club in Myrtle Beach, S.C.

The venue is located at the former Diamond Club Cabaret that has been remodeled with two bars and new VIP suites.

The Penthouse Club in Myrtle Beach shares ownership and management with The Penthouse Club in New Orleans, which has operated for more than four years. The clubs are operated by Kirkendoll Management LLC.

"I believe the Penthouse brand is the most-successful club concept in the world today," said John Kirkendoll, a 24 year veteran in the gentlemen's club industry.

Kirkendoll said it plans on opening its third Penthouse Club at an undisclosed location later this summer.

Jeff Stoller, director of licensing for Penthouse, said the Myrtle Beach location is a prime one.

"The new Penthouse Club inMyrtle Beach is not only a terrific new club, but it is also important because so many people visit Myrtle Beach and return home to talk about their experiences," he said. "We are confident that The Penthouse Club will be a positive part of that experience."

The Penthouse Club in Myrtle Beach is scheduled to open June 1. The club is located at 716 Seaboard St.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom Introduces Custom Engraving for 'Klitty'

Svakom has introduced its new customizable engraving service for its Klitty vibrator.

Orion Expands 'NEK' Line

Orion Wholesale has expanded its NEK line with a new top and shorts.

XR Brands Expands 'Creature Cuties' Collection

XR Brands has added five new devices to its Creature Cuties line.

LELO Debuts 'F2S Double Sonic' Stroker

LELO has introduced its new F2S Double Sonic stroker.

Andy Eustace Joins Full Circle Sales Team

Andy Eustace has joined the sales team at Full Circle.

Biird Launches Partner Appreciation Campaign

Biird has launched a campaign to provide gifts to staff members of its retail partners across Europe and North America throughout September.

Xgen Names Blanca Estrada-Gonzalez as Latin America Account Representative

Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.

Male Power Expands 'So Comfy' Collection

Male Power has expanded its So Comfy collection of men's underwear.

Orion Expands 'Cuties' Vibe Collection

Orion Wholesale has introduced four new devices from its Cuties vibrator collection.

Lovense, Tiny Secret Games Launch 'Snapshot' In-Game Store

Lovense and adult game studio Tiny Secret Games have launched a Lovense store inside the “Snapshot” virtual world.

Show More