GameLink's New Mobile Platform Stores Content in the 'Cloud'

BARCELONA — GameLink on Wednesday launched a new mobile-content platform that stores consumer content in the company's "cloud."

The proprietary mobile solution enables users to instantly stream more than 15,000 movies on smartphones such as the iPhone and Android phones.

In contrast to parent company Private's existing mobile content business, which is based on an on-portal model going through content aggregators and carriers, the new business model is off-portal and provides substantially improved margins, GameLink said in its announcement Wednesday.

A white label version of the mobile platform is available and will be marketed to adult studios and affiliates worldwide.

Ilan Bunimovitz, CEO of Private Media, said the smartphone market is expected to quadruple, exceeding 1 billion worldwide by 2014, and expects the U.S market to help lead the mobile-content platform's growth.

"We expect this new high-margin business, which is targeted towards the rapidly growing smartphone market, to make a significant impact on both sales and operating profit in 2010 and beyond," he said.

"The U.S. market is expected to be a key revenue driver due to the phenomenal penetration of smartphone ownership coupled with the absence of adult content on U.S. carriers' portals."