Adam W. will oversee strategic sales and marketing initiatives including the launch of several new affiliate programs into new markets planned for this year that includes mobile, adult dating and exclusive content sites.
His primary areas of responsibility include new business development, affiliate management and product line introductions, as well as increasing brand visibility and reach into the company’s existing and emerging markets.
"After working closely together for several years we knew Adam would be an excellent fit for our team,”CE Cash’s Ardy said. “His demonstrated success in delivering sales growth along with deep marketing knowledge makes him a valuable asset to drive CE Cash’s future expansion. Adam brings valuable experience in the affiliate marketing space along with extensive industry contacts and we look forward to having him work with us to further enhance our market position."
Prior to joining CE Cash, Adam W. served as vice president of sales and marketing at Internet Key, a leading provider of adult affiliate programs including Sexkey. Previously, he was vice president of sales and operations at Effex Media, an affiliate program for co-branded online stores. Adam has more than 15 years of experience in online and traditional marketing and earned his MBA in 2000.
"CE Cash is ideally positioned for additional expansion particularly through the three new programs we are releasing this year, the first of which will be launched next week," Adam W. said. "I’m excited to be working with the team here as we enter new markets while maintaining our leadership position in existing verticals.”
CE Cash has developed and marketed an extensive suite of affiliate programs since 1996 including Cyberotica, XratedBucks, CashTraffic, among others. The company said it has paid out more than $100 million to webmasters while maintaining an on-time payment history.