Mercenary Pictures Launches Online Fan Store

CANOGA PARK, Calif. — Adult star Lexington Steele’s Mercenary Pictures launched its online store today.

Being billed as the fan site destination of the studio, the MercenaryPicturesVideo online store will includes the studio’s library of ethnic, POV and interracial titles as well as a selection of adult toys.

The company said that all titles shot since Mercenary Pictures began distributing its movies in-house will be available, including the "Black Reign" and "Pole Position: Lex POV," series as well as the company's complete line of fan favorites including "ManHammer," "Lex Steele XXX," and "SuperWhores."

The titles from the company's Black Viking imprint will also be available and feature the complete line of signature adult toys from Topco's Lexington Steele collection.

Mercenary spokesman Wayne Hentai told XBIZ, "Lexington Steele founded Mercenary Pictures after years of being a fan of the industry and keeps the fans in mind when he's shooting scenes and developing new titles. The consumer focus of and the opening of the online store reflects his continuing dedication to them."

Steele said, "All DVDs will personally be signed by me. This gives my fans and the fans of Mercenary Pictures the opportunity to own a collector's item."

The star added that the site also offers exclusive specials to fans.

"The site is designed for the fans," Steele said. "Until now, the only way for fans to have a look into our world or to get an autograph was at one of the fan or trade shows. We're giving them a look into our world through the site."