Hustler Lingerie Inks Deal With Kevco

LOS ANGELES — Industry leader Hustler Lingerie has inked an exclusive deal with Kevko, a UK based distribution company.

Hustler Lingerie has given the distributor exclusive rights to market the top selling sexy lingerie brand in the UK and Ireland.

"The fact that they're willing to guarantee such big numbers proves what we've known all along: Hustler Lingerie is a global leader in sexy fashion and lingerie,” Hustler Lingerie President Elan Rofé said. “With the introduction of the new collection at new and more affordable price points, sales volume at the retail level will be huge. We're in good hands with Kevco, and everyone feels great about the deal."

Last year, Electric Linger signed an exclusive deal giving the company global rights to manufacture, market and distribute Hustler Lingerie.

"We have identified a customer who gets exactly what they're looking for with the Hustler Lingerie brand, and returns to the store again and again," said Wilson Kello, Hustler Lingerie's creative director. "We have taken our brand to international markets and the numbers have just been astonishing. The product now has real intrinsic value, and in a way it markets itself."

Hustler Lingerie is aggressively seeking new deals and encourages any interested parties to inquire immediately.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Salorein Debuts 'Sabrina' Suction Torso

Pleasure brand Salorein has released its new "Sabrina" suction torso.

Show More