That One Program Acquires BrandiLove.com

CYBERSPACE — Adult performer Brandi Love has joined the That One Program roster of personality-based pro-am sites.

“I am sure that Brandi's decision to relinquish ownership of her site and assets to join the family here at Diamond Key/ThatOneProgram.com will come as a surprise to some,” President Tom Leach said. “The reality is, Brandi's site has withstood tremendous adversity and continues, even in the current environment, to convert at better than 1:412.

"Her challenges have not been content, conversions, mainstream marketing or member loyalty. They have been traffic, adult industry marketing and operations. This is where we have excelled for many years."

Diamond Key also secured the assets — including the domains, content and designs for — Retrotica Girls, Captured Souls, Tempting Dreams and Wives In Porn, Leach said.

"This is an exciting move for our business providing us solid, active properties,” he added. “Couple this with our new social media platform and we have a lot to look forward to in 2010. We have been working with the processors to ensure a smooth transition and as we have done in the past, there will be no need for affiliates to change out their linking codes.”

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