Adam & Eve Reports Double-Digit Profit Over 2008

HILLSBOROUGH, North Carolina — Adam & Eve today announced a 17% profit increase in 2009 over 2008’s figures.

Areas of growth in 2009 included e-mail marketing, paid search marketing and marketing for AdamAndEve.com that is placed offline in radio, TV, podcasts and other areas. These areas had double-digit growth for the second consecutive year.

Adam & Eve’s website AdamAndEve.com/news and mail order catalog bucked the retail trend by increasing profits in a year when many companies were relieved to break even, the company said.

"Through smarter marketing efforts, by taking advantage of growing marketing channels and by increasing operational efficiencies, we improved our profit by 17% over 2008,” said Adam & Eve Marketing Director Chad Davis.

“Definitely, 2009 was a challenging year. We experienced a slight decline in sales as the paper side of the business shrank more quickly than we anticipated. Offsetting that shrinkage were both an increase in the efficiency of our marketing dollars and sales growth in other areas. Fortunately, December sales were up over 2008 and profits for the month and year were very healthy,” Davis said.

Davis added that similar to the shift of business from traditional catalog to internet-based is the shift in product preference of the customer. Personal massagers (vibrators) continue to make up a larger portion of web sales. Personal massager (vibrators) sales hit another high in 2009 and accounted for 1/3 the overall revenue.

“We attribute some of this shift to the customer base ordering from our website. Typically, more women order online than through our traditional catalog,” he said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

VR Bangers Names Armani Black 'Girl of the Month' for August

VR Bangers has crowned Armani Black as Girl of the Month for August.

Evil Angel Drops 'Aubrey Kate's Wet N Wild'

Evil Angel has released “‘Aubrey Kate’s Wet N Wild,” the new title from the director and performer.

Anastasia Shades Makes Her WIFEY Debut

Anastasia Shades stars with husband Jason and Isiah Maxwell in the latest release from Vixen Media Group studio imprint WIFEY.

Cailey Katts, Nyxi Leon Lead New Scene from Grooby

Cailey Katts and Nyxi Leon star in the latest release from Grooby Girls, titled “Pussy Love.”

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Sienna Day Stars in Latest From Immoral

Sienna Day stars with Matt Bird, Dean Van Damme, and “Porno Dan" Leal in a new three-part release from Immoral Productions.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Ariel Demure, Jade Venus & Tori Easton Stars in Latest From TransAngels

Reigning XMAs Trans Performer of the Year Ariel Demure, Jade Venus, and Tori Easton star in the latest release from TransAngels, titled “Moonlight Rituals.”

Isa Bella Is Hustler's 'Cover Honey' for September

Isa Bella is the Cover Honey for the September issue of Hustler Magazine and appears in a centerfold spread shot by ThisYearsModel.com.

Show More