Romance-focused Castle Boutique Opens in Alaska

WASILLA, Alaska — Castle Boutique, a concept store focused on love, romance and intimacy, has opened in Wasilla.

“Castle Boutique is a new concept that will give us the opportunity to reach a wider audience of consumers that perhaps we previously haven’t,” said Mark A. Franks, president and CEO of Castle Boutique Group, Inc. “We are always thinking of new and innovative ways to expand our retail offerings and enhance the retail experience for consumers.”

The store is 4,000 square feet and offers lingerie, apparel, shoes, lotions, toys, games and novelty items, as well as a limited selection of traditional adult products.

Erica Velasco, Castle Megastore marketing manager, told XBIZ that by not stocking an abundance of adult products, Castle Boutique offers a more traditional retail experience than a typical adult store.

“The boutique is targeted heavily to women and couples,” Velasco said. “It’s extremely woman-friendly and has a wider offering of lingerie, shoes and fun bachelorette gag gifts.”

She also said that the boutique was designed to offer an open and friendly atmosphere with a soft, pastel color scheme to make visitors feel comfortable.

“The store has soft items, like lingerie, taking up most of the space, with adult products in one small section in the back of the store,” Velasco said. “The store creates an inviting atmosphere that is cheery and playful.”

According to Velasco, plans for additional Castle Boutique locations are in the works.

“Castle Boutique’s inaugural location will offer customers a warm, fun and sophisticated experience when shopping,” Franks said.

Castle Boutique has a website, CastleBoutiques.com, which is currently under construction. Velasco said the site would fully launch within the first half of the year.

Castle Boutique is located at 266 N. Boundary St., in Wasilla.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Show More