Launches Live Broadcast Site

SAN FRANCISCO — enters the world of true reality porn tomorrow with the launch of a live broadcast website. — a reference to where the site films in the historic San Francisco Armory — is devoted to a real community of masters, mistresses and trained slaves.

The Edwardian-style household will offer “live broadcasts of lavish secret gatherings in which obedient slaves perform domestic duties and provide entertainment and sexual services for a rigid hierarchy of masters, mistresses, their invited guests, and higher-ranking servants of the Upper Floor,” according to the company.

The site will broadcast three times per week in high-definition with the eventual goal of broadcasting 24/7, every day of the year.

“When I first saw that the Armory was for sale, it reminded me of the fantasy castles described in books such as ‘Story of O’ or Anne Rice’s ‘Sleeping Beauty Series,’” founder and CEO Peter Acworth said. “I envisaged a hidden community where the laws of society are replaced by those of dominance and submission.”

The site’s concept was developed with co-director James Mogul.

"Submissive participants are first tested and trained in the Armory's basement by a staff of dominant slave trainers,” Mogul said. “If the trainees prove worthy of advancement, they are then allowed to petition the House for entrance into the Upper Floor's hierarchy of service,” explained Mogul.

Mogul is also the creator and director of, a site whose purpose and content ties in closely with that of The Upper Floor.

"The House applies a painstaking business structure to a kinky lifestyle through the enforced status of a rigid class structure, high protocols, and the ungodly fetishization of 'rules' and etiquette,” he said. “It then shapes social situations that provoke dynamic and authentic on-camera interactions. This is kinky reality porn; It's a discipline fetishist's wet dream."

Joining Mogul and Master of the House Peter Acworth as core household staff is Head Butler and Handler Maestro and House Slaves Cherry Torn, Sarah Shevon and Bella Rossi. Director, Maîtresse Madeline, has also taken on the role of House Mistress and trainer of male slaves.'s team of directors, favorite models, and respected members of the BDSM and fetish community will also be regular guests at special events and parties that take place on The Upper Floor.

To celebrate the launch, is hosting a free live show tomorrow from 12-3 p.m. PST. Viewers are invited to join the champagne toast, tour the facilities, hear about future plans and “participate in the examination and appraisal of House slaves Cherry Torn and Sarah Shevon, alongside co-workers and friends of co-directors, Acworth and Mogul.”