ICANN Looking at Shorter URLs

NEW YORK — Web addresses like AllNakedMidgetsInDiapersOnHorses.com may be good at explaining a site’s content, but the influx of long-winded URLs filling the ever-crowded .com domain have left many webmasters pining for access to shorter addresses like a.com and b.com, previously not allowed by ICANN.

That may change as early as this weekend, when ICANN members are scheduled to meet in Vancouver to discuss the fate of single-letter web addresses.

It also could mean an excessive bidding war for the new URLs is in the near future.

“Obviously this is a valuable commodity,” Kurt Pritz, ICANN's vice president for business operations, said in statement.

In the early 1990s, single-letter domains were initially avoided by engineers due to concerns that their URL database, still in the early stages of development, would be unable to house the astronomical growth of the Internet.

Today, however, with .com addresses alone topping 40 million, engineers said they feel comfortable making shorter URLs available. Which, if the recent buzz from analysts and domain name brokers is any indication, means $1 million for a.com and the like could be in the near future.

“It’s a limited resource,” Matt Fanagan at domain name broker Sedo.com told XBiz. “Like any limited resource there’s the potential for a lot of demand.”

Some big names like portal giant Yahoo have already prepared for the single-letter explosion. Earlier this year Yahoo began steps to trademark the y.com address.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pornhub Awards Fiesta: A Night of Music, Dancing and Camaraderie

The eighth annual Pornhub Awards transformed Los Candiles Night Club in Glassell Park into a celebration of glamour, glitter, fashion and fame Wednesday night, as performers, creators and industry insiders toasted the year’s winners and danced late into the night while Diplo and Midnight Mary kept the party pulsing from behind the decks.

Ukrainian Parliament Rejects Porn Decriminalization Bill

The Verkhovna Rada, Ukraine’s parliament, on Thursday voted against passage of a bill that would have decriminalized the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

FSC Launches Pride Fundraising Drive

The Free Speech Coalition (FSC) has launched its Pride Fundraising Drive to support its efforts on behalf of the LGBTQ+ community.

Cultpix Debuts AI-Generated Vintage Adult Films at Cannes

At this year’s Cannes Film Festival, B-movie streaming service Cultpix debuted a collection of AI-generated short films drawn from erotic magazine photo spreads published 50 years ago.

Ofcom Fines Youngtek Solutions $800K for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed fines totaling 600,000 pounds (more than $800,000) against adult site operator Youngtek Solutions for failing to implement age checks and respond to information requests as required for compliance with the Online Safety Act.

Pornhub Launches Lesbian Site 'Pornhub Sapphic'

Pornhub has launched Pornhub Sapphic, a site dedicated to female and non-binary content and creators.

Brazil Invites Public Input on AV Guidelines

Brazil’s National Data Protection Authority (ANPD) on Friday launched a public consultation on developing guidelines for age verification mechanisms under the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Paysite Confidential: Inside the Creator Economy's Shift Toward Ownership

For years, the adult industry’s creator economy has been defined by platforms — powerful engines of discovery, monetization and scale that reshaped how performers connect with their audiences.

Senator Urges DOJ to Crack Down on 'Obscenity,' Attacks OnlyFans

U.S. Senator Jim Banks of Indiana this week urged Acting Attorney General Todd Blanche to reestablish the Department of Justice’s defunct Obscenity Prosecution Task Force in a letter that targets OnlyFans while repeatedly conflating “obscenity” with legal adult content.

UN Experts Urge US, Canada to Prosecute Aylo, Others for 'Exploitation'

GENEVA – The United Nations Office of the High Commissioner for Human Rights (OHCHR) has issued a press release in which two U.N. special rapporteurs, cited as experts, accuse Aylo and other companies of complicity in sexual exploitation.

Show More