Private’s Sureflix Acquisition a ‘Strategic Accelerator’

BARCELONA — Private Media Group announced its official acquisition of gay content distributor Sureflix Digital, disclosing stock issuance details included in the deal.

The company announced its plans to take over leadership of Sureflix and its presence in the gay online market in October, and now that the deal is final, Private CEO Ilan Bunimovitz said the company will extend into a new market space.

“Together, we offer the most comprehensive catalog to affiliates and consumers,” Bunimovitz said. “This is an accretive acquisition and it will act as a strategic accelerator for both parties, enabling growth into new markets and territories while opening up new business relationships.”

In the deal, 3.9 million unregistered shares — 6 percent of total outstanding shares — were issued to the owners of Sureflix, and additional 2.1 million shares of Private common stock will be bestowed based on targeted revenue.

The two companies’ combined six-month revenue, a time span that ended June 30, totals $19.3 million, a 21 percent increase of Private’s alone.

Sureflix President Eric Johnson said he feels Private is a perfect fit, and is confident that the acquisition strengthens distribution channels for gay content. The company also owns MaleFlixxx.tv and SplashShots.com, two gay video-on-demand networks.

“As part of Private, we will be able to offer members of the industry the best distribution network,” Johnson said. “This deal opens many revenue channels and allows us to deliver the distribution muscle of a storied international brand to our premium catalog.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Show More