Playboy, eFashionSolutions Strike ECommerce Deal

SECAUCUS, N.J. — It was only four months ago that Playboy waged a battle against eFashionSolutions, its ecommerce operator, claiming it breached a contract when it canceled website-management obligations for Playboy.com.

Today, the companies not only have settled their grievances, but the pair have extended a deal for eFashionSolutions to manage operations of retail brands ShopTheBunny.com and PlayboyStore.com.

Terms of the deal were not disclosed on Monday.

“We believe our new partnership strategy will help maximize our resources and realize the largest opportunities for growth,” eFashionSolutions CEO Edward Foy said.

Secaucus, N.J.-based eFashion promotes itself as “a leader in ecommerce operations for designer, luxury and celebrity fashion brands.” It also operates sites for DKNY, Sean Jean, Baby Phat and New Era, among others.

eFashionSolutions offers six different languages with 12 foreign currency conversions, shipping to more than 200 countries

Playboy’s licensed products generate in excess of $800 million in global retail sales in more than 150 countries.

The two companies began a legal squabble in June when eFashionSolutions terminated its Playboy deal.

The cancellation of the contract was made after dinner meeting between Foy and Scott Stephen, executive vice president and general manager of Playboy Digital, who is responsible for Playboy’s ecommerce and catalog businesses.

In the suit, Playboy said that eFashionSolutions repeatedly failed to honor its end of the deal. That suit was later dropped.

Playboy’s relations with eFashionSolutions have shifted, however. Stephen on Monday said that the companies will “look forward to continuing our relationship.”

“Playboy’s online retail business, which makes Playboy-licensed products available around the world, is pivotal to the expansion and success of our global brand," he said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More