Playboy Energy Drink Coming to Middle East

SALT LAKE CITY — Playboy Enterprise’s mission to expand its brand overseas and domestically is moving forward, as more licensees of the famous adult entertainment brand find new markets to exploit.

One of those companies is Salt Lake City-based CirTran Corp., which makes sells Playboy-branded energy drinks in North America, Albania, Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia and Turkey.

CirTran has partnered with Play Beverages LLC, which owns the license for Playboy-branded energy drinks, to manufacture, market and distribute the drink. The deal began earlier this year.

On Thursday, the contract-manufacturing company said it would expand even further by entering the Middle East with an agreement in Lebanon.

“Now CirTran is continuing to grow distribution according to plan by taking the great new Playboy-branded energy drinks into the Middle East," CirTran CEO Iehab J. Hawatmeh said. “What we started in Florida and California a year ago has now taken root, and our new Playboy product line is growing around the world.”

The 8.4 fluid-ounce Playboy Energy Drink offers subtle notes of fruit and vanilla. The proprietary formula contains Ginseng Root, Guarana Extract and Damiana Leaf, ingredients that are believed to stimulate energy levels. It is available in two varieties, regular and sugar-free.

The energy drink market has seen big increases as of late. Nutrition Business Journals says that the U.S. energy drink market was about $560 million in 2008.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Womanizer, Kinsey Institute Reveal Results of 'Menopause Relief' Survey

Womanizer and the Kinsey Institute have published the results of a survey on the effects of Womanizer Next on women experiencing menopause.

Show More