LoveHoney Releases Oral Sex Simulator

BATH, England — Online adult retailer LoveHoney.co.uk has released a patent-pending oral sex simulator called the Sqweel, which features a rotating wheel of 10 tongue-like extensions.

Rather than vibrate or thrust like most sex toys on the market, the Sqweel simply offers a speed-controlled lapping motion meant to act like controlled licks of a tongue. The company said it developed the technology exclusively for the Sqweel.

“Sqweel feels completely different to a vibrator,” said company sex expert Tracey Cox. “While it's not a real tongue, it's the closest you'll ever get to it. It gives an entirely different sensation to a normal vibrator."

LoveHoney representative Ruth Wilkinson told XBIZ the company has nearly sold out of the first batch, which only was made available three days ago. They’ve have to limit purchases to one per person.

The Sqweel features three speeds operated by a switch, and by flipping the toy upside down, users can benefit for a bit more stimulation in reverse mode. Wilkinson reminds customers that the more lube used the better.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Show More