LoveHoney Releases Oral Sex Simulator

BATH, England — Online adult retailer LoveHoney.co.uk has released a patent-pending oral sex simulator called the Sqweel, which features a rotating wheel of 10 tongue-like extensions.

Rather than vibrate or thrust like most sex toys on the market, the Sqweel simply offers a speed-controlled lapping motion meant to act like controlled licks of a tongue. The company said it developed the technology exclusively for the Sqweel.

“Sqweel feels completely different to a vibrator,” said company sex expert Tracey Cox. “While it's not a real tongue, it's the closest you'll ever get to it. It gives an entirely different sensation to a normal vibrator."

LoveHoney representative Ruth Wilkinson told XBIZ the company has nearly sold out of the first batch, which only was made available three days ago. They’ve have to limit purchases to one per person.

The Sqweel features three speeds operated by a switch, and by flipping the toy upside down, users can benefit for a bit more stimulation in reverse mode. Wilkinson reminds customers that the more lube used the better.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More