Director Adam X Taps New Niche for Latest Hellhouse Media Release

LOS ANGELES — Director Adam X has released “Bubbly Massage” on DVD through Seattle-based Hellhouse Media, featuring re-edited soapy hardcore content taken from PIMPROLL’s BubblyMassage.com.

The “Bubbly Massage” series takes a reality-based look at an exposed underground massage parlor with props such as soapy air mattresses, tubs and showers.

Adam X told XBIZ the scenes were completely rehashed to include exclusive excerpts not available online. The DVD contains no special features, “simply five juicy scenes of pure bubbly-massage X-rated action,” he said.

Two volumes to follow are being prepped with plans for more installments catering to a niche that Adam X said is flourishing.

“Massage is a niche that has only recently gained in popularity, although it was underground for many years, the soapy addition to the niche has taken a life of its own,” Adam X said. “This new micro-niche has exploded.”

PIMPROLL’s BubblyMassage.com launched in April with scenes of stars such as Mikayla, Riley Evans, Angelina Valentina, Holly West and Mia Smiles giving soapy stroke jobs, bareback blows and body slides.

According to Adam X, the site has been very well received.

“The site did one to 124 regularly in beta,” Adam X said. “Retention has been good, considering the current industry climate, with an average of 60 percent of all users renewing.”

With a background of more than 10 years in the online adult industry, Adam X said he began shooting reality porn in 2003 and is confident about entering a new market.

“This is my first title released on DVD, and I'm very excited considering the possibilities in the broadcast market as well,” he said.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Retail Trade Show Heads to L.A. LIVE Jan. 7-10

XBIZ Expo returns Jan. 7-10, 2027, at JW Marriott L.A. LIVE, where pleasure product manufacturers, distributors, retailers and other industry professionals will gather for four days of business, networking and entertainment.

Jennifer White Launches Official Site, Debuts 1st Release

Reigning XMAs Female Performer of the Year Jennifer White has launched her new website, JenniferWhite.com, and announced the first feature-length showcase from her new production company.

Beisar Introduces 'Pillar' Fantasy Vibrator

Beisar has debuted its new Pillar fantasy vibrating dildo.

Brandi Swan Performs 1st Anal in Her Evil Angel Debut

Brandi Swan performs her first anal scene in her Evil Angel debut alongside Mark Wood in "Anal & MILFY #2."

Audrey Bitoni Returns to New Sensations

Audrey Bitoni stars with Nathan Bronson in the latest release from New Sensations.

Brazzers Premieres Ricky Greenwood's Sci-Fi Comedy Feature 'Mega Perv'

Brazzers has released “Mega Perv,” a Los Angeles-based science fiction comedy film from multi-XMAs winner Ricky Greenwood.

Full Circle Brands Expands 'The Pleasure Company' Vibe Collection

Full Circle Brands has introduced four new devices from its Pleasure Company collection of vibrators and massagers.

Alice XO, Irish Bull Make Immoral Debuts

Alice XO and 2025 Euro XMA Male Creator of the Year Irish Bull have made their debut for Immoral Productions, alongside John Price and studio honcho “Porno Dan” Leal.

Blush Debuts 'Rowen' From 'EnLust' Collection

Blush has introduced the new Rowen dildo from its EnLust line.

Chloe Lin Makes Makes Her Adult Debut With TeamSkeet

Chloe Lin has made her adult debut alongside Wendy Raine in the latest release from TeamSkeet.

Show More