Company co-founder Rick Cuban handled directing duties for the new site, which he said is a love letter to fans of large rear-ends everywhere.
“We aimed specifically for the true ass-loving deviants who genuinely get off on ass-eating and smothering," he said. "These guys aren’t happy unless they have to struggle to breathe. A true ass lover wants to be completely smothered and dominated by a big, round, juicy ass."
Cuban expanded on this idea at length, but later explained that his company's entire strategy is to cater to small-narrowly defined niches.
“We wanted to illustrate not only the women, but the men alike, who seek and truly get off on the smothering aspect of this fetish," he said. "It’s a real big part of it and we wanted to be the first to dedicate a presence online where fans of this unique world can come together and enjoy the pleasures of being consumed by ASS. Not so much hardcore anal sex but a true appreciation with for the worshipping and smothering.”
UrgeCash's Ailon Gamboa heaped praise on Cuban's shoulders.
“Rick again delivers a loyalty to a niche that is just not offered at this level and this intensity, Gamboa said. "I along with my team are excited to start promoting it.”
The site's content is filmed in 1080p high-definition. It'll update weekly. Users will be able to stream individual episodes or download full WMV or iPod-compatible files.
