Dee said the decision to purchase the program was based simply on its lasting success in the affiliate marketplace. Aside from its extensive existing affiliate database, Dee said Jason & Alex has consistently touted quality content and impressive join-to-revenue rations since its launch in 1997.
“[The site] has great rations on the exiting traffic,” said Dee. “And the average join is worth more than $60 right now.”
Dee said the buy would no effect DeeCash or NichedSites, which will continue to be run by separate teams unaffiliated with Jason & Alex. Nothing, he said, would change in the existing programs.
“As far as Jason & Alex goes, Chris Lucidi will remain on board as vice president of operations,” said Dee. “There will be an entirely separate team simply for Jason & Alex, including but not limited to designers, submitters and quality control.”
Dee said he plans to add more hosted galleries to the program, bring in new exclusive paysites to the reward system and redesign the front end.”
“We have already started production,” said Dee. “Just keep an eye out and watch how we take Jason & Alex to the next level.”
Financials of the deal were not disclosed.
