The purveyors of such prominent gay brands as Dream Boy, Rudeboiz, Alphamale Media and Staxus decided to rebrand itself in an effort to project a more international image.
Euro Media Project Manager Hugo Harley said that his company is mainly known for delivering European movies to the U.S. market, but that they’re planning to bring more American studios into their fold.
“We’ve worked hard [in the past year] to expand our offerings, and because of this, our company will be adding several notable American studio lines to our roster,” he said. “We want our buyers and consumers to know that we’re taking great care in finding and signing lines that will sell, as well as giving them the information and accessibility to be able to make superb buying decisions. The new website is just a start.”
The company has also launched a new, rebranded website at EuroMediaWholesale.com. The site includes an extensive selection of all the company's titles for wholesalers and store owners.