11 P.M. Now Prime Time for Web Surfing, Report Says

CHELMSFORD, Mass. — Peak Internet usage in North America occurs about 11 p.m., according to a new study by security firm Arbor Networks.

The study represents a shift from previous years in which Internet traffic climaxed during the daytime.

While 11 p.m. has become the peak, Arbor Networks said another smaller peak is detected at about 4 p.m. as more adults are winding down their day at the office.

Around 8 p.m. activity starts to rise again, climbing steadily until roughly 11 p.m., but remaining remarkably heavy until well after midnight.

Arbor Networks’ Craig Labovitz of Arbor Networks said that there’s a lot of Internet video being watched at the peak of 11 p.m., including content on online adult websites.

“After dark when the dinner dishes are put away and the kids are safely tucked into bed, the Internet subtly changes,” Labovitz said in a blog post for Arbor Networks. “Starting in the twilight of early evening, business traffic slows to a crawl, previously dormant applications flicker on home computer screens, and like clockwork, Internet activity begins its nightly climb towards a regular after hours bandwidth peak.”

The study, which looked at traffic patterns of 10 days in July, also notes that North Americans appear to be on the web much later than their counterparts across the Atlantic. European Internet traffic hits its peak around 9 p.m. and then falls dramatically over the next several hours.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Show More