NakedSword, Steve Cruz Expand Condom Rollout

SAN FRANCISCO — The next phase of a safer-sex campaign undertaken by gay adult membership site NakedSword.com and performer-director Steve Cruz is underway.

They have collaborated on the How I Roll line of "high-end designer condoms," a company rep said. Cruz produced the condom in conjunction with NakedSword and his safer-sex and sexual health awareness website HowIRoll.info.

Hundreds of the condoms were first distributed at the Up Your Alley street festival in San Francisco in late July and will be given out at all upcoming NakedSword events, the rep said.

Also, customers who place orders through RagingStallion.com will receive a free How I Roll condom with their shipment.

"The gay community has given me so much, I just want to give something back," Cruz said. "Before I got into porn I spent almost a decade working for nonprofit organizations spreading messages about harm reduction and safer-sex in the gay community. But it wasn't until I became a porn performer that I felt even more on the front line."

His onscreen work led to the decision to eroticize safer sex techniques as well as "provide real information for real men in real situations," Cruz said. "There are always ways to keep it hot without the risk."

"Filthy desires can co-exist with healthy choices," said NakedSword CEO Tim Valenti.

"We're proud to strengthen our partnership with Steve" — upon whom the site bestowed their 2009 NakedSwordsMan of the Year promo title — "and to support gay men's sex lives across the globe with safer sex resources and stylish new condoms — not to mention loads of hot porn, of course."

The How I Roll condom was designed by illustrator Glen Hanson with a caricature of Cruz.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

X3 Expo Unveils 2026 All-Stars, Show Dates Set for Jan. 16-17

X3 Expo returns to the historic Hollywood Palladium on January 16–17, bringing together fans, creators and industry insiders for North America’s largest assembly of adult entertainment stars, alongside a dazzling lineup of attractions spotlighting the cutting edge of modern media and pleasure tech.

Brazzers Drops 'Open Wide for Angela and Gal'

Multi-XMAs winner Angela White stars with Gal Ritchie and Victor Ray in the latest release from Brazzers, "Open Wide for Angela and Gal."

Elegant Angel Drops 3rd Installment of Lilly Bell Showcase 'Lilly Loves Girls'

Elegant Angel has released the third installment of XMAs Girl/Girl Performer of the Year Lilly Bell's showcase “Lilly Loves Girls,” titled “Lilly Loves Jennifer and Victoria.”

Hussie Models Adds Raven Robins as Talent Agent

Hussie Models has hired Raven Robins as its newest talent agent.

Avery Lust Stars in Latest From TransAngels

Avery Lust stars with Summer Col and Pierce Paris in the latest release from TransAngels, titled “Overworked and Underfucked.”

Trump Administration Issues Executive Order Against 'Debanking'

The White House on Thursday issued an executive order limiting financial institutions’ ability to restrict access to financial services for people or groups involved in lawful industries, a longtime goal of adult industry advocates and stakeholders.

Millie Morgan Stars in Latest From MILFY

Millie Morgan stars with Hollywood Cash and Sheem in the latest release from Vixen Media Group (VMG) studio imprint MILFY, titled “Hot Blonde MILF Gets Tag-Teamed.”

Go.cam Launches Free Age Verification Solution, Anti-Fraud Features

Go.cam has announced that its age verification solution is now free with updated anti-fraud and identity protection features.

Mick Blue Dishes on Role in BET Plus Crime Flick 'Dutch III'

Decorated performer Mick Blue has stepped outside of the adult industry to appear in "Dutch III: International Gangster," a new mainstream crime movie currently streaming on BET Plus.

Blake Blossom, Millie Morgan Topline 'Massage Seductions 4' From Sweetheart Video

Blake Blossom and Millie Morgan headline the fourth volume of “Massage Seductions” from Mile High Media studio imprint Sweetheart Video.

Show More