NakedSword, Steve Cruz Expand Condom Rollout

SAN FRANCISCO — The next phase of a safer-sex campaign undertaken by gay adult membership site NakedSword.com and performer-director Steve Cruz is underway.

They have collaborated on the How I Roll line of "high-end designer condoms," a company rep said. Cruz produced the condom in conjunction with NakedSword and his safer-sex and sexual health awareness website HowIRoll.info.

Hundreds of the condoms were first distributed at the Up Your Alley street festival in San Francisco in late July and will be given out at all upcoming NakedSword events, the rep said.

Also, customers who place orders through RagingStallion.com will receive a free How I Roll condom with their shipment.

"The gay community has given me so much, I just want to give something back," Cruz said. "Before I got into porn I spent almost a decade working for nonprofit organizations spreading messages about harm reduction and safer-sex in the gay community. But it wasn't until I became a porn performer that I felt even more on the front line."

His onscreen work led to the decision to eroticize safer sex techniques as well as "provide real information for real men in real situations," Cruz said. "There are always ways to keep it hot without the risk."

"Filthy desires can co-exist with healthy choices," said NakedSword CEO Tim Valenti.

"We're proud to strengthen our partnership with Steve" — upon whom the site bestowed their 2009 NakedSwordsMan of the Year promo title — "and to support gay men's sex lives across the globe with safer sex resources and stylish new condoms — not to mention loads of hot porn, of course."

The How I Roll condom was designed by illustrator Glen Hanson with a caricature of Cruz.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Emma Rosie Makes Her TransAngels Debut

Emma Rosie has made her TransAngels debut alongside Zariah Aura in "Trick or Treating Ourselves."

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Transfixed Debuts Bree Miller Drama 'MILF Oasis'

Transfixed has released the Bree Mills-helmed drama “MILF Oasis.”

Sweet Sinner Releases 6th Volume of 'MILF Pact'

Reigning XMAs MILF Performer of the Year Penny Barber stars with Bunny Madison, Katrina Colt, and Little Puck in the sixth volume of "MILLF Pact," from Mile High Media studio imprint Sweet Sinner.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

Hime Marie Leads Latest From Hookup Hotshot

Hime Marie returns to Hookup Hotshot for a new scene featuring Nade Nasty.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Angelica Heaven Leads Latest From Immoral Productions

Angelica Heaven stars in a new Immoral Productions trilogy alongside Terry Banks, Matt Bird, Rob Hudson, and studio honcho “Porno Dan” Leal.

MYM Launches New Traffic System

German creator platform MYM has launched a new traffic system for its members.

Payton Preslee Fronts Latest From New Sensations

Payton Preslee and Codey Steele star in the latest release from New Sensations.

Show More