“We know that straight males have been a strong niche in gay porn for a while,” said Ailon Gamboa, the company’s affiliate relations manager. “What pleasantly surprised us was discovering the real opportunities Urge was going to create in marketing the site to woman. It seems woman also like watching straight males masturbate and why not? These are good looking well-endowed men in a very intimate situation. I think woman can also appreciate that.”
The men appear on-camera for the first time and the content is filmed from a voyeur perspective, the company said.
“This is precisely the type of project we want to be involved with,” said Rick Cuban, the company’s director of operations. “You gain customer retention in this industry by making sure you are loyal to the niche. The way you do that is by delivering precisely what you advertise. Staying precise to the parameters of the content. That’s the way to play.”
