Google Unveils Plans to Revamp Its Search Engine

MOUNTAIN VIEW, Calif. — Google’s on a mission, and it’s code-named Caffeine.

The search engine giant is slowly rolling out plans to revamp the engine that runs under the hood of its marquee product, Google.com.

Google is pouring considerable resources into this project, including a “large” team of programmers that intend to help the company “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

A beta version of the new Google is available online. A brief test of the new engine results in a similar experience to the current Google — and that's exactly what people should expect, Google said.

"The new infrastructure sits 'under the hood' of Google's search engine, which means that most users won't notice a difference in search results," company representatives said. "But web developers and power searchers might notice a few differences, so we're opening up a web developer preview to collect feedback."

One of those power searchers included tech analyst MG Siegler of TechCrunch.com.

"One thing I do notice is that across the board, Caffeine seems to have more results in its index than regular Google does," Siegler said. "But it’s hard to tell if that really matters since most people never get to the end of the millions of results for items — and for most, in fact, you can’t."

The company may command almost 70 percent of the search engine market, but with pressure coming from a high-profile merger between Yahoo Search and Microsoft’s upstart Bing search engine, is Google trying to stay ahead of the competition?

"Nope," said Google developer Matt Cutts, who's working on the Caffeine project. "I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what we’ve done for the last decade or so: focus relentlessly on pushing our search quality forward. Nobody cares more about search than Google, and I don’t think we’ll ever stop trying to improve."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Show More