Microsoft, Yahoo Join Forces in Search-Engine Wars

REDMOND, Wash. — Google's created a monster.

Having gone years without a serious challenger to its search-engine throne, the Mountain View, Calif.-based company has spurred perennial second fiddle Yahoo search to join forces with Microsoft's upstart Bing search engine.

The two search engines aren't combining, though. Both sites — Search.Yahoo.com and Bing.com — will still exist, but Microsoft's Bing search will now power Yahoo's. Meanwhile, Yahoo will act as the sole face for all advertisers who want to spend money with the two companies.

The deal will last for 10 years. Both companies are pitching the merger as a necessary response to Google's dominance of the search-engine world, going so far as to launch a website called ChoiceValueInnovation.com to promote the move.

Yahoo and Microsoft are the only other search engines on the market that command any significant percentage of the market. Yahoo gets about 20 percent, while Bing attracts about 8 percent. Yahoo has been a major player on the Internet and in search for years, while tech giant Microsoft launched Bing this year to huge fanfare and surprisingly good reviews.

The adult industry will also possibly benefit from the merger, because Bing will now power Yahoo search. Besides its many good reviews, Bing also attracted attention (and scorn) for its porn-friendliness. Bing's video search returns a grid of video thumbnails that users can play with a simple mouse-over. In addition, Microsoft launched a separate domain, Explicit.Bing.net, to handle explicit content, thereby giving it an enshrined home while also giving system administrators an easy way to filter out adult content at the server level.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Teasy Agency Joins Pineapple Support as Supporter-Level Sponsor

Teasy Agency has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Aylo, Pineapple Support Partner for Mental Health Video Series

Aylo has teamed up with Pineapple Support to create a safety video series aimed at educating performers and creators about mental health.

Ofcom Investigates FTV Sites for Possible AV Noncompliance

U.K. media regulator Ofcom is investigating First Time Videos, which operates the sites FTVGirls.com and FTVMilfs.com, for possible failure to comply with age assurance requirements under the Online Safety Act.

Stalwart Defender: Jeffrey Douglas on 30 Years Fighting for Free Expression

“If you had told me in 1995 that I would be on the FSC board for 30 years, I would have laughed out loud,” says Jeffrey Douglas.

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

Show More