A second URL — JHXXXonline.com — redirects to the main site.
"The new site offers tons of bling while still being easy to navigate," Hendrix said.
A studio blog, teasers and previews, photo galleries and other items are among the revamped features with a members-only area on the boards.
"I am proud to still be alive and still doing well, even through the recession," he said. "The gay business has been truly good to me. As for the new website, there are a lot of cool surprised on the way."
Hendrix made his erotica debut in the late '80s and was active as a performer and director for more than a decade. He left the business in 2000 to pursue a production career in mainstream entertainment, both in the U.S. and Australia. He returned to the adult business in 2008.
Earlier this year, boutique wholesaler Boulevard Distribution signed a distro pact that includes the first two films produced by Hendrix and his G&G Media label: all-male hardcore feature "Friendly Force" starring Chad Clovis with Kevin Cavalli, Brodie Newport and Logan Robbins; and softcore film "Curious" featuring Tristan Hamilton, and shot on location in Melbourne, Australia.
Sales inquiries may be made via email or by calling (818) 892-4427.