Yahoo Search Falls Behind Microsoft's Porn-Friendly Bing

REDMOND, Wash. — Bing is poised to become the second most popular search engine in the nation, but it's still a long way from dethroning the reigning monarch.

Microsoft's much-ballyhooed search engine saw its launch last month, and in the intervening time has been collecting accolades for its generally strong function and ability to find adult videos. Though to be fair, the latter accolades have mostly come from the adult industry.

Now according to the StatCounter traffic analysis service, Bing is already set to supplant perennial second-fiddle Yahoo as the second most popular search engine in the land.

Here's the current tally: Bing attracts about 13 percent of search traffic, while Yahoo lags behind with 10. Meanwhile, tech giant Google still commands the remaining three-quarters of search traffic.

Nonetheless, Bing drew praise from leading tech blog TechCrunch.com.

"In any event, while Google shouldn’t be particularly worried about losing its dominance on the search market yet, the other players in the field better be watching Bing’s progress very closely," analyst Robin Wauters said. "Microsoft is doing it right, and users are noticing, too."

Bing also caught the attention of the adult industry for its ability to find and organize adult videos into easily playable thumbnail lists. In addition, Microsoft rolled out the porn-specific domain Explicit.Bing.net to give network administrators better control over how much adult content they want to see in their search results.

But adult industry member Media of ArchiveCash.com isn't so happy about Bing's ascendance.

"I think that Microsoft either knowingly, or even possibly unknowingly created a giant, illegal tube site with instant watch technology," he told XBIZ, later adding, "They're messing with peoples property rights and they are operating under the protection of a search engine umbrella with no 2257 or copyright restrictions. If it catches on more than it already has, it will cost us all a lot more money down the road, even more than we're already seeing from the content thieves and rampant downloading and sharing that we already deal with day to day."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters, by country, for August and September.

2027 XBIZ Exec Awards Nominees Announced for Adult Entertainment Edition

XBIZ is pleased to announce the nominees for the adult entertainment industry edition of the 2027 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Friday, Jan. 8, in conjunction with the XBIZ 2027 event series.

Pineapple Support to Host 'Effective Parenting' Support Group

Pineapple Support is hosting a free online support group for performers with children.

XMA Nominations Party Set for Nov. 17 at Avalon Hollywood

A night that sets the stage for the flagship XMAs, this year’s nominations reveal party will take place at Avalon Hollywood on Tuesday, Nov. 17, with red-carpet arrivals starting at 8 p.m.

BrattyGirls.com Launches Through PAYSITE

Producer Robert Peru has launched his newest membership site, BrattyGirls, through PAYSITE.

Arcom Issues Warnings to 3 Adult Sites Over Age Verification

French media regulator Arcom has issued formal notices to the operators of three adult websites that the agency says have failed to implement age verification as required under French law.

AEBN Reveals Ariel Demure as Top Trans Star for Q3 of 2026

AEBN has named its top trans stars for the third quarter of 2026, with Ariel Demure landing atop the leaderboard.

Porn Piracy: How AI Is Transforming Content Theft and Protection

Gone are the days when the word “pirate” primarily conjured images of clever scoundrels like Captain Jack Sparrow, swaggering across the high seas in search of gold and jewels. Today’s most prolific pirates operate in the darkest corners of the internet, armed with bots, scrapers and generative AI.

Show More