Google Influence in China Grows Even Without Adult

BEIJING — Even without porn, Google is poised to take over China.

At least that's what some prominent tech analysts are saying. Writing for PCWorld.com, analyst Owen Fletcher said that Google's market share is continuing to grow in the eastern giant, despite the company's recent self-censorship of adult search results.

The self-censorship of porn happened in response to a decree from the Chinese government and only on Google's Chinese counterpart, Google.cn. English-speaking residents enterprising enough to dial up the standard Google.com can still get adult search results.

But despite the absence of porn, Fletcher predicted that Google's ad sales will continue to do well as the company continues to erode the market share of China's leading search engine, Baidu.com. Baidu is also one of the world's leading search engines, with an Alexa rank of 9.

During the first quarter of 2009, Baidu accounted for 74 percent of web searches in China, versus 21 percent for Google, but although Google has yet to comment officially, one Chinese news agency said that the company's market share rose 24 percent over the second quarter.

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