It works like this: Webmasters who use SafeCharge as their payment provider can activate Traffic Management, which will then direct their traffic to the best bank based on bank identification number, country, credit card company, currency and other guidelines.
“When transactions undergo this kind of customized treatment, they receive the highest approval ratios, hence maximizing sales conversion,” SafeCharge CEO David Avgi said.
Webmasters who use SafeCharge automatically get access to all participating banks by only using SafeCharge, though the company added that using SafeCharge requires being incorporated in the EU — a process that SafeCharge is willing to help facilitate.
"SafeCharge can connect merchants to the several acquiring banks, sparing them of the tumultuous process and costs of applying for a new merchant account that has different requirements and standards in order to receive the best conditions for each transaction," a representative said.