MJ Video will be produced through Cezar Capone and distributed on DVD by Pulse Distribution.
Bill Fisher, aka Cezar Capone, first hooked up with Rigby about two years ago when he was filming an Extenze infomercial that she was to appear in as on-camera talent. After helping Fisher with the teleprompter, Fisher recognized her ambition and took her on as an assistant.
“Emily’s been just great since day one and she’s shown enough drive, determination and talent to spread her wings and do her own thing,” Fisher told XBIZ. “She’s learned under me for two years and just had a natural talent that is ready to shoot on her own. She’s proven herself to technically be very good and she gets really great performances from the talent.
“Unlike most female directors who come from in front of the camera, she is coming from the desire to be my protégé and to learn photography from the ground up. She’s been a dynamic student and I am terribly proud of her.”
Rigby’s first real experience on the production side came as an assistant director on “Sex Lives,” a Playboy TV show that airs this fall. From there, she’s gone on to direct the solo masturbation series “My Personal Panties” (currently wrapping volume three), and has shot scenes for MyNeighborsSexTapes.com and BadGirlsGetFucked.com.
“I started just working in the office until I finally couldn’t take it anymore and needed to get out there myself,” Rigby said. “I began going to sets, observing Bill and learning everything I could. I wanted to know the technical aspects in addition to getting super hot performances from the talent on-set.”
As for the content that will be coming out of her new company, Rigby plans to shoot in the gonzo and reality niches, but relishes shooting pro-am footage (amateur talent with professional production values) and double-penetrations.
“I love DPs like crazy and would love to shoot it. [Cezar Capone doesn’t] really have anything out like that, plus with the pro-am stuff, I just want to cut out all the bullshit and go right to the sex,” Rigby said. “I’ll try anything twice.”
XBIZ Premiere magazine selected Rigby as one of the hot new directors to watch out for in 2009 in its June issue.