Vie, Williams Trading Sign U.S. Distro Deal

BEVERLY HILLS, Calif. — Vie Products Inc., manufacturer of the V brand of intimate care products, has reached an agreement with Williams Trading for the distribution of its product line in the United States.

"The V brand product offerings are some of the best we have seen in the industry and we are looking forward to the contribution this brand is making to the category," said Rich Pyne of Williams Trading.

The V brand of personal care products currently includes water-based liquid and gel personal lubricants, premium personal lubricants and organic massage oils, a luxury/designer line of intimate care products developed for sensitive skin. All V products are hypoallergenic, paraben-free and are packaged to be aesthetically pleasing to the modern consumer.

Vie Products chemists have years of experience in analytical and cosmetic chemistry and have created products for Neutrogena, Malin+Goetz, LORAC and AWAKE. The company's design team has contributed package design to the mainstream market with the Method and Every Man Jack brands.

"We are looking forward to working with one of the industry's largest and most experienced distributors to grow our business," said Travis Curl of Vie Products. New Jersey based Williams Trading Co. has distributed adult novelty products, videos and DVDs and has been one of the industry leaders for 35 years.

Based in Beverly Hills, Calif., Vie Products is a formulator, manufacturer and marketer of V intimate care products, which are distributed in the U.S., Canada, Mexico and Japan.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Show More