The new group show broadcaster, as its informally called, gives subscribers to an adult site the ability to create a live cam account and make deposits all through an embedded interface.
"[This] allows your surfers and members to stay on your site and participate in the hardcore shows on the spot," said a company representative, adding that they're running a live demo of the theater.
The company has lined up a full slate of talent for the new theater, including Vanilla Deville, Sunny Leone, Ava Knight, Naughty Allie, Teen Deja, Brandi Love, Diamond James, Janessa Brazil and FoxyAnya, all of whom will be performing every day, according to the company.
Surfers will have to pay $10 per show, which run one hour. Webmasters will earn 25 percent of each sale.
