The revamped site features interactive search, order shipment tracking that includes tracking by text message and customer service via instant message.
Site owner Nick Mahler also has added new lines of fetish and adult toys.
Beginning in June, DallasNovelty.com will have a monthly contest giving away $100 shopping trips leading up to a $1,000 shopping spree in September.
DallasNovelty.com also features blogs that include sex toy reviews by various adult bloggers in the industry.
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