RockHard Products Signs Distribution Deal

TUSTIN, Calif. — RockHard Laboratories has signed a marketing deal with Health and Wellness Partners for distribution of RockHard Weekend, a nonprescription supplement designed to improve sexual performance.

Health and Wellness Partners is a division of Zealous Inc., which previously was known as Adult Entertainment Capital, an investment fund.

RockHard Weekend, which debuted last November, is a blend of 13 herbal ingredients in one capsule that makes men “bigger, harder and longer.” One pill costs about $8.

Health and Wellness Partners plans to distribute RockHard products in California through bars, lounges, nightclubs, liquor stores, markets, recreational venues, major retailers and chain stores. The company also plans to launch a series of TV infomercials; RockHard products currently are advertised on Playboy Radio.

“We believe [Health and Wellness Partners] has the potential to become a valuable strategic partner in our plans to promote the growth of RockHard Weekend,” said Trent Broers, president of RockHard Labs.

Tustin, Calif.-based Zealous also owns Zealous Interactive, which recently said it would be broadcasting its Stiletto TV program on KJLA-TV in Los Angeles. Stiletto TV is produced by the creators of Stiletto Magazine.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More