HustlerHD Goes Live May 1

BEVERLY HILLS, Calif. — In a bid to ramp up consumer interest, Hustler TV is set to go high-def.

Hustler TV plans to launch its HustlerHD service on May 1 , which will include exclusive content from Digital Playground, Hustler Video and Zero Tolerance — studios that all shoot in high definition.

LFP Inc and Hustler TV president Michael H. Klein said that unlike competing high-def services, HustlerHD won’t push standard-definition content in high-def.

“HustlerHD has the most true HD adult content from the top adult studios with no up-converted movies,” Klein said. “That will ensure the highest buy rate among the HD enthusiasts.”

The number of homes enjoying HD programming has doubled in the past year and is estimated to be between 24 and 34 percent, Klein said.

Nearly half of all U.S. homes are expected to be HD capable by 2010.

“With more and more consumers buying HD TVs, there is a growing market for top quality adult HD programming,” Klein said

Hustler TV can be seen in more than 50 countries worldwide. In the U.S., it serves 45 million homes, and in Europe it is the largest distributed adult network, Klein said.