Cable and satellite providers have started using ads for their adult-themed PPV offerings on male-oriented programming channels, it was reported earlier this week.
Using the slogan "A Better Reality Awaits," the campaign parodies reality shows, contrasting them with the less-inhibited offerings of Playboy TV.
"Mainstream reality TV tries to be sexy, but in the end the best parts are either blurred, bleeped or blocked," said Gary Rosenson, senior vice president of sales and marketing for Playboy TV. "This campaign has a little fun at their expense by juxtaposing Playboy TV's sexy and uncensored reality series with the often frustrating experience of most reality TV."
The first ad, "Eligible Women," spoofs "The Bachelor," with one of the eligible women welcoming you to her reality that includes "catty, shallow women and a bachelor that's not really worth competing for." The viewer then shown the alternative from Playboy TV, "69 Sexy Things To Do Before You Die."
"Date" skewers a dating series, welcoming viewers to "the painfully boring reality date where the couple is guaranteed not to hook up." The ad quickly transitions to Playboy TV's "Foursome" which features two men, two women and "and all the action, conflict and uncensored fun you could possibly have on a 24-hour first date. "
The new campaign will run nationally on select shows and channels that reach the Playboy TV audience, with an accompanying print and online campaign to reinforce the "A Better Reality Awaits" message.
Playboy TV's original reality programming includes: "Search for the Perfect Girlfriend," with comedian Rick Kunkler presenting significant others who are "the pinnacles of perfect partnership"; a third season of "Foursome"; and "King of Clubs: The Palomino," a behind the scenes look at Las Vegas adult entertainment club.
Playboy TV, which started in 1982, is available in more than 66 million homes nationwide and more than 70 countries throughout Europe, Latin America and Asia. For more information, visit PlayboyTV.com.
