Adam & Eve: Sales Shifting Online

HILLSBOROUGH, N.C. — Longtime adult-products retailer Adam & Eve is reporting a significant shift to online sales.

The company reports that the second week of February saw a 32 percent increase in sales on the company's AdamEve.com website, bringing in more than $1.4 million and setting a weekly sales record for the site. January mailings of hard-copy catalogs and other print activities had soft results.

"The sales record was achieved through multichannel marketing for the site," Adam & Eve Marketing Director Chad Davis said. "We achieved the sales record through email, paid search, radio and television advertising — coupled with the seasonality of Valentine's Day.

"We saw an 83 percent increase in sales from email to our customer base in February. At the same time, we significantly increased our radio and television portion of the marketing mix and it paid off. We hit record sales from radio advertising for three weeks in a row. Revenue from radio was up an incredible 84 percent for the year in February."

Offline sales were lower than previous years as the business continues to shift to the Internet.

"We are mailing fewer catalogs, as buyers from the website do not respond very well to our catalogs," Davis said. "We have purposefully cut catalog circulation but we are doing more email, changing our print ads to 'dot com' ads and using radio and TV advertising campaigns to push traffic to AdamEve.com.

"The change in the business is not unexpected and is a trend for many companies and catalogers. We are fortunate enough to be able to roll with the changes and have non-print media that is very effective at driving sales to our site."

Adam & Eve has been operating as a mail-order business since 1970.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Debuts New 'Hot Naked Men' Playing Cards

Kheper Games has introduced its new "20 Years of Hot Naked Men" deck of playing cards.

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

Sabien DeMonia Stars in Latest From Brazzers

Sabien DeMonia stars with Jordi El Nino Polla and Danny D in the latest release from Brazzers, titled “Double Stuffed Sabien.”

Connie Perignon Makes Her Deeper Debut

Connie Perignon has made her debut for Vixen Media Group (VMG) studio imprint Deeper, alongside Kazumi and Anton Hardon in “Bare Witness.”

German Higher Court Upholds Ban on PornHub, YouPorn

The Higher Administrative Court of Rhineland-Palatinate on Thursday upheld a “network ban” on Aylo-owned adult sites Pornhub and YouPorn for failing to comply with German age verification regulations.

Kaci Kennedy Makes Her WIFEY Debut

Creator Kaci Kennedy stars with her husband Dakota Sexton and Chocolate Rod in the latest release from Vixen Media Group studio imprint WIFEY.

Bad Bella Makes Her New Sensations Debut

Bad Bella has made her New Sensations debut, starring alongside Danny Mountain.

Tiffani Madison Debuts Her Fleshlight Pro Stroker

Tiffani Madison has debuted her new Fleshlight Pro stroker, modeled on her anatomy.

Dame Debuts Limited-Edition 'Toy Stories' Book

Sexual wellness brand Dame has partnered with 11 erotica authors for a limited-edition book, titled “Toy Stories.”

Our Erotic Journey Expands Lineup With New Dildo Collection, Vibe & Stroker

Our Erotic Journey has debuted a new stroker as well as a new collection of dildos and expanded its Sublime collection of vibrators.

Show More