Adam & Eve: Sales Shifting Online

HILLSBOROUGH, N.C. — Longtime adult-products retailer Adam & Eve is reporting a significant shift to online sales.

The company reports that the second week of February saw a 32 percent increase in sales on the company's AdamEve.com website, bringing in more than $1.4 million and setting a weekly sales record for the site. January mailings of hard-copy catalogs and other print activities had soft results.

"The sales record was achieved through multichannel marketing for the site," Adam & Eve Marketing Director Chad Davis said. "We achieved the sales record through email, paid search, radio and television advertising — coupled with the seasonality of Valentine's Day.

"We saw an 83 percent increase in sales from email to our customer base in February. At the same time, we significantly increased our radio and television portion of the marketing mix and it paid off. We hit record sales from radio advertising for three weeks in a row. Revenue from radio was up an incredible 84 percent for the year in February."

Offline sales were lower than previous years as the business continues to shift to the Internet.

"We are mailing fewer catalogs, as buyers from the website do not respond very well to our catalogs," Davis said. "We have purposefully cut catalog circulation but we are doing more email, changing our print ads to 'dot com' ads and using radio and TV advertising campaigns to push traffic to AdamEve.com.

"The change in the business is not unexpected and is a trend for many companies and catalogers. We are fortunate enough to be able to roll with the changes and have non-print media that is very effective at driving sales to our site."

Adam & Eve has been operating as a mail-order business since 1970.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angie Faith's 'Blueprint' for Success

Angie Faith has two reasons to celebrate. First, the veterinarian just gave her Japanese Chin puppy, Cheeky, a clean bill of health after Cheeky unwisely ate a stray piece of Lego.

Cherie DeVille Stars in Latest From Brazzers

Multi-XMAs winner Cherie DeVille stars with 2024 XMAs Male Performer of the Year Zac Wild in the latest Brazzers scene, titled “Cock Support Line.”

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

Connie Perignon Fronts Latest From Brazzers VR

Connie Perignon stars in the latest release from Brazzers VR, titled "A Sugar Daddy’s Point of View."

Octokuro Leads Latest Release From Freeze

Octokuro stars with Sam Bourne in "A Dangerous Encounter" from Freeze.

Lauren Phillips Stars in Latest Episode of 'Mommy's Boy'

2024 XMAs MILF Performer of the Year Lauren Phillips stars with Lawson Jones in the latest episode of Adult Time series “Mommy’s Boy,” titled “He Doesn't Know Me...But You Do.”

Mag Numb Makes Her Debuts for Parasited, Vampired

Mag Numb has made her Parasited and Vampired debuts in the latest Roberto Di Suna-helmed releases from the respective studios.

Equentus Media Names Livie Blainn Content Curator, Bree Austin COO

Equentus Media has named Livie Blainn as its new curator for content and marketing, and Bree Austin as its COO.

MsSexySaigon Makes Studio Debut in Latest From MYLF

Creator MsSexySaigon has made her studio debut in the latest scene from MYLF.

Show More