"Our website was approaching its sixth anniversary, and other than product updates, and a couple of 'look' changes to coincide with our latest catalog, it was sorely in need of a user-friendly update," California Exotic Novelties Director of Marketing Al Bloom told XBIZ. "We wanted to create an atmosphere where dealers, including webmasters, can easily retrieve high-res images and specs on our products, as well as our latest news, product releases, and promotional messages from the company."
The redesign of the site took a year, and "we are still adding information as we speak," Bloom said. "With almost 3,000 items, it has been a true work of great proportions getting everything nailed perfectly."
Promotional material on the new website includes new product categories, a new-product section, videos, downloadable logos, packaging specs, a newsletter signup page and a blog page.
"It is so much easier to use than our last site, which was basically a brochure," Bloom said "Our new blog will become a great forum for product feedback.
For more information, visit CalExotics.com.
