Google Takes on Comcast to Monitor Bandwidth Throttling

WASHINGTON — Google has thrown down the gauntlet against Comcast.

The search-engine giant has unveiled a new plan to determine whether the popular Internet Service Provider is "inappropriately" throttling the bandwidth of consumers and businesses.

Comcast has taken heat from consumers, advocacy groups and the FCC itself in response to its efforts to slow the bandwidth or otherwise limit the Internet access of users.

Their original plan targeted the users of a single application, BitTorrent, and was received so poorly that the FCC told Comcast to knock it off or else. After another failed policy, Comcast has finally settled on a two-tiered Internet access system that moves the busiest users to a slow lane for 15-minute intervals.

Google response is to provide technical support, and lots of it. The Cupertino, Calif.-based company will provide researchers with 36 servers in 12 countries to analyze usage and traffic data.

"When an Internet application doesn't work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP (Internet service provider), the application, your PC, or something else?" said Google's Vint Cerf, promising to help users uncover the problem.

Last October, Comcast started offering what it calls "Extreme 50" Internet speed. Provided they pay enough, consumers will be able to download information at speeds of up to 50MB per second.

For perspective, such speeds would let consumers download a high-definition movie in 16 minutes and a standard definition movie in five minutes. Consumers will be able to buy this service for will cost $139.95 a month, while businesses will have to pay $189.95 per month.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters, by country, for August and September.

2027 XBIZ Exec Awards Nominees Announced for Adult Entertainment Edition

XBIZ is pleased to announce the nominees for the adult entertainment industry edition of the 2027 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Friday, Jan. 8, in conjunction with the XBIZ 2027 event series.

Pineapple Support to Host 'Effective Parenting' Support Group

Pineapple Support is hosting a free online support group for performers with children.

XMA Nominations Party Set for Nov. 17 at Avalon Hollywood

A night that sets the stage for the flagship XMAs, this year’s nominations reveal party will take place at Avalon Hollywood on Tuesday, Nov. 17, with red-carpet arrivals starting at 8 p.m.

BrattyGirls.com Launches Through PAYSITE

Producer Robert Peru has launched his newest membership site, BrattyGirls, through PAYSITE.

Arcom Issues Warnings to 3 Adult Sites Over Age Verification

French media regulator Arcom has issued formal notices to the operators of three adult websites that the agency says have failed to implement age verification as required under French law.

AEBN Reveals Ariel Demure as Top Trans Star for Q3 of 2026

AEBN has named its top trans stars for the third quarter of 2026, with Ariel Demure landing atop the leaderboard.

Porn Piracy: How AI Is Transforming Content Theft and Protection

Gone are the days when the word “pirate” primarily conjured images of clever scoundrels like Captain Jack Sparrow, swaggering across the high seas in search of gold and jewels. Today’s most prolific pirates operate in the darkest corners of the internet, armed with bots, scrapers and generative AI.

Show More