Google Takes on Comcast to Monitor Bandwidth Throttling

WASHINGTON — Google has thrown down the gauntlet against Comcast.

The search-engine giant has unveiled a new plan to determine whether the popular Internet Service Provider is "inappropriately" throttling the bandwidth of consumers and businesses.

Comcast has taken heat from consumers, advocacy groups and the FCC itself in response to its efforts to slow the bandwidth or otherwise limit the Internet access of users.

Their original plan targeted the users of a single application, BitTorrent, and was received so poorly that the FCC told Comcast to knock it off or else. After another failed policy, Comcast has finally settled on a two-tiered Internet access system that moves the busiest users to a slow lane for 15-minute intervals.

Google response is to provide technical support, and lots of it. The Cupertino, Calif.-based company will provide researchers with 36 servers in 12 countries to analyze usage and traffic data.

"When an Internet application doesn't work as expected or your connection seems flaky, how can you tell whether there is a problem caused by your broadband ISP (Internet service provider), the application, your PC, or something else?" said Google's Vint Cerf, promising to help users uncover the problem.

Last October, Comcast started offering what it calls "Extreme 50" Internet speed. Provided they pay enough, consumers will be able to download information at speeds of up to 50MB per second.

For perspective, such speeds would let consumers download a high-definition movie in 16 minutes and a standard definition movie in five minutes. Consumers will be able to buy this service for will cost $139.95 a month, while businesses will have to pay $189.95 per month.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

'PSMTickling' Launches Through Paysite.com

PSMTickling.com has officially launched through Paysite.com.

JuicyAds Marks 20-Year Anniversary

JuicyAds is celebrating its 20th anniversary.

AEBN Publishes Popular Searches for January, February

AEBN has published the top search terms for January and February from its straight and gay theaters in all 50 states and the District of Columbia.

2026 TEAs Shine Bright in Celebration and Solidarity

The industry’s trans adult performers, creators and creatives came together Sunday night at the historic Avalon nightclub in Hollywood for an evening of well-deserved celebration: the 2026 Trans Erotica Awards.

Kansas Plaintiff Drops Chaturbate AV Suit, Revamps SuperPorn Complaint

The plaintiff in a lawsuit alleging that cam platform Chaturbate violated Kansas’ age verification law has voluntarily dismissed that action, while retooling a similar complaint against adult site SuperPorn.

New Creator Networking Platform 'CollabGPS' Launches

CollabGPS, a new creator networking platform designed to facilitate safe collaboration, has officially launched.

Chaturbate Launches Yearlong 15th Anniversary Campaign

Chaturbate has launched a yearlong campaign to celebrate its 15th anniversary, titled “CB15.”

Show More