U.K. Retailer Clone Zone Avoids Financial Meltdown

LONDON — Clone Zone Ltd., a prominent U.K. gay adult retail and distribution chain, has averted a financial meltdown.

The company has been purchased by novelty manufacturer Libertybelle U.K. Ltd. and will continue operations from four of its 10 brick-and-mortar outlets in Birmingham, London and Manchester.

The sale includes "the Clone Zone brand, stock and Internet retail business," according to a published report. The remaining retail locations will be sold.

"The business, as it was structured, found it hard to maintain market share when faced with growing competition on the Internet," said Asher Miller of David Rubin & Partners, a London-based insolvency firm appointed to the case. "With this restructuring and renewed investment, coupled with a new focus on Internet retail, the Clone Zone business will have the best chance of survival."

"We are delighted that we have been able to secure the future of Clone Zone with a partner from within the industry that brings a tremendous amount of expertise in sales, marketing, [novelty] design and manufacturing," said Mike McCann, the company's newly appointed managing director.

A newspaper account said the company is expected to undergo a "redevelopment program" over the next several months.

Clone Zone has been a highly visible member of the European gay adult entertainment community for more than 25 years. They stock a wide variety of novelties, lubricants, books, magazines, and other related products, as well as branded novelty lines from Colt Studio Group and TitanMen.

DVD labels carried by the Clone Zone chain include Cazzo Films, Colt Studio, Factory Video, Hot House Entertainment, Raging Stallion Studios and Treasure Island Media, among others.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Valerica Steele Headlines Jonni Darkko's 'DVP Sluts'

Valerica Steele toplines director Jonni Darkko’s “DVP Sluts,” from Evil Angel.

Michael Ninn Returns With 'Catherine' Sequel Made Entirely by AI

Veteran filmmaker Michael Ninn, though retired from the adult business for the past 10 years, recently unveiled a new episodic project titled "Catherine II: The Series," which serves as a sequel to his 2005 adult film "Catherine."

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Show More