Members on the site are automatically entered into a monthly drawing for the “High Roller Porn Vacation Sweepstakes to Las Vegas,” which CFO Jeff Cook said will be the staple of the company’s content offering.
“For the first JetBang video, we didn’t have a winner. It was just to get initial footage on the site,” Cook told XBiz. “We’re probably going to do our second video with our first winner in mid-October or early November. Then we plan on running the sweepstakes every month after that.”
The initial idea for JetBang came to CEO Scott Hamilton when he was flying on his best friend’s jet from Orange County to Las Vegas.
“We played around with the jet concept a long time before the BangBus craze hit,” Hamilton said. “We didn’t want to look like we were a reproduction of them, so we took our time and put together some promotions and benefits to set us apart.”
Cook said the company doesn’t currently have plans to market a DVD of the footage, but members will have access to the entire archive of JetBang footage as it develops. Apart from the initial JetBang film, current members also have access to 14 reality feeds that Cook licensed from TopBucks, which he said will be replaced with more JetBang offerings in the coming months.
“We just did that to have a wider content offering,” Cook told XBiz. “I don’t think it will be a problem keeping people on the site once we have five or six JetBang films.”
Cook said the sweepstakes winner will be flown out to Las Vegas, set up in a fancy hotel suite and can hang out with the girls before flying up with them in the evening to shoot the film. The winner, as Cook puts it, gets to have a creative mind in the production, telling the girls what to do and where to do it. Afterwards the group will attend a JetBang VIP party in one of the Vegas casinos.
“The idea behind this was, ‘How could we make some guy out there feel like a high-roller?’” Cook said. “That’s what we’re trying to target. We want people to partake in something they’ve never been able to partake in before.”
