The company is known for original gay reality content, including a popular collection of gay Mardi Gras videos shot in New Orleans.
In addition to making a direct contribution to the Red Cross, the company wants to encourage everyone to help with the continuing relief effort.
"The people of New Orleans are wonderful, open and caring," Andy Fair, president of the New York-based company, said. "And the city itself is beautiful. Seeing the devastation there is heartbreaking."
"After Sept.11, my boyfriend and I volunteered at Ground Zero, helping distribute supplies to rescuer workers," Fair added. "We saw first-hand how important the Red Cross is in times of crisis."
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