Sexpo Reports 70,000 Attendance in Melbourne

MELBOURNE, Australia — Organizers are saying that the 13th Club X Melbourne Sexpo was a huge success, with more than 70,000 patrons spending in excess of $3.25 million during the four-day show.

“This was a brilliant show for the retailers at Sexpo with patrons spending big and retailers literally running out of stock," Rob Godwin, General Manager of Sexpo, said. "In addition to record attendance, Sexpo.com.au received more than 30 million hits during November. It was great show for the sponsors, patrons and exhibitors.”

Australian adult trade group Eros Association, which sponsors the Australian Sex Party, exhibited at Sexpo in Melbourne.

“Sexpo and the Australian Sex Party shows Australian’s relaxed attitude to sex and sexuality and that many politicians and political parties are out of touch with this generation: the majority of new members were under 30," Eros Association CEO said. "It was an overwhelming success and successful launch to the our new political party”

High-end toy company Lelo collaborated with Sexpo to hold a major competition with a $17,000 18k gold vibrator as a prize. The vibrator was featured in TV ads, billboards, radio ads and print press.

“This was a great show for Lelo branding and general exposure. We have had inquiries from as far away as Colombia and Europe regarding this promotion," said Jo Radnidge, sales and marketing manager of Lelo Australasia. "Sales of the Lelo range were at an all-time high.”

Sexpo, based in Melbourne, will hold its next show in Brisbane, Australia, in February and Durban, Cape Town, and Johannesburg, South Africa, throughout 2009. The company plans to export the brand into Europe and the U.S. in 2010.

For more information, visit Sexpo website.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Ricky's Room Signs Chanell Heart to 1-Year Deal

Ricky’s Room has signed Chanell Heart to a non-exclusive, multi-scene contract for one year.

Jonni Darkko Drops Evil Angel Blowbang With Jennifer White

Jennifer White stars in an Evil Angel blowbang release from director Jonni Darkko.

Ariel Demure Leads Latest From TransSensual

Reigning XMAs Trans Performer of the Year Ariel Demure stars in the latest TransSensual scene, titled "My Big Cock Cummy Wedding."

Autumn Rain Fronts Latest Release From Evil Angel

Autumn Rain stars alongside Christian Wilde in the latest Evil Angel scene.

Taylor Vixxen Stars in New Elegant Angel Release

Taylor Vixxen stars with Brad Newman in a new scene from Elegant Angel, titled “Wet and MILFy.”

Octavia Red Fronts Latest From Blacked Raw

Octavia Red stars with Vixen Media Group exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

Show More